On Your 6 Bourbon Forms Strategic Partnership with Caesars Entertainment for National Beverage Program

On Your 6 Bourbon Partners with Caesars Entertainment



On Your 6 Bourbon, a Veteran-founded and award-winning American-made bourbon brand, is thrilled to announce its strategic partnership with Caesars Entertainment. This collaboration grants On Your 6 Bourbon a coveted spot within Caesars’ national beverage program, making their exceptional bourbon available at renowned Caesars resorts across the United States.

The announcement underlines the growing reputation and reach of On Your 6 Bourbon. According to Gary L. Carano, Executive Chairman of Caesars Entertainment, “Caesars Entertainment offers unparalleled family-style service and exhilarating experiences at its diversified collection of destinations across the United States.” Carano's comments emphasize the alignment of both brands in celebrating excellence and camaraderie.

The new partnership signifies a significant milestone for On Your 6, as they aim to honor unsung heroes including service members, nurses, police officers, teachers, and firefighters. Gary Crowell, Chief Operating Officer of On Your 6 Bourbon, expressed his enthusiasm, stating, “This is a huge milestone for the business and we look forward to getting our bourbon in as many hands (and cocktails) as possible through this incredible new opportunity.”

From Nevada to North Carolina, patrons can now find On Your 6 Bourbon at several Caesars entertainment locations. This launch is particularly exciting, as it follows their entry into the Nevada market earlier this year at the iconic Caesars Palace in Las Vegas.

What sets On Your 6 Bourbon apart is not just its rich, finely crafted bourbon but its purpose-driven mission. The company is dedicated to honoring heroes and giving back to the community through the On Your 6 Foundation. This initiative supports organizations that enrich the lives of local heroes, ensuring that the brand stands for more than just exceptional whiskey.

The bourbon itself is crafted from the finest grains, reflecting a blend of tradition and quality that resonates strongly with bourbon enthusiasts. Thanks to the use of NFC technology, each bottle tells an inspiring story, inviting consumers to learn about the heroes they celebrate. By simply tapping their phones to the bottle, customers can access narratives that capture the essence of the brand's commitment to honor and integrity.

Design-wise, the On Your 6 bottle is a tribute to military tradition, inspired by a vintage canteen. Its minimalist and high-end design allows it to stand out among bourbon brands, making it an attractive choice for consumers in bars, restaurants, and retailers across various states including Florida, Ohio, and Pennsylvania.

From the very beginning, On Your 6 Bourbon has strived to honor those who serve, making it a brand that patrons can feel good about enjoying. As consumers raise their glasses, they’re not just toasting to a quality whiskey; they're celebrating commitment, sacrifice, and a company that dedicates itself to the service of others.

To explore more about On Your 6 Bourbon, you can visit their official website or check them out on social media. Whether you’re at a Caesars resort or a local retailer, On Your 6 Bourbon is now a proud addition to America’s rich whiskey tradition. Cheers to great bourbon and to the heroes who inspire it!

Contact Information


For more details about On Your 6 Bourbon and its initiatives, Leigh Villers, Chief Marketing Officer, can be reached via email. Communications inquiries can be directed to Taylor Foxman, Founder and CEO of The Industry Collective.

Topics Consumer Products & Retail)

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