#United States #Los Angeles #Ulta Beauty #Versed #Cleaning skincare

Versed Makes Big Moves with Ulta Beauty

In a significant milestone for the clean beauty industry, Versed, known for its commitment to clean and effective skincare solutions, has announced an exciting retail expansion into Ulta Beauty locations nationwide. Established in 2019, Versed has made waves as a pioneer of clean beauty in America, and this latest development is their venture into specialty retail.

With a presence already well-developed in drugstore chains over the years, the brand is now set to launch its product lineup in over 300 Ulta Beauty stores and through their online platform. This expansion not only allows Versed to reach a broader audience but also enhances accessibility for beauty fans across the country.

As part of this retail move, Versed will feature an assortment of their best-selling skincare items and an exciting range of new makeup products, all priced at an approachable $20.99 or less. The decision to blend makeup into their offerings marks a new chapter for the brand and is a reflection of their strong community feedback.

Katherine Power, the founder of Versed, shared her excitement about the brand's growth: “Launching makeup has been a longtime vision of mine. The incredible response from our community confirmed my belief that people with sensitive skin are underserved when it comes to high-performance, affordable makeup.” She emphasized that this move to Ulta Beauty is all about meeting customers where they are already shopping for beauty products.

Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, echoed this sentiment, expressing the enthusiasm surrounding the partnership: