#Japan #HIS #FiNANCiE #Kiso Town

HIS Launches the 'Second Hometown Project'

In a pioneering initiative to forge deeper connections between travelers and local communities, HIS, in collaboration with WAFUKU Labs and the Ontake Wellness Lab, has launched the ‘Second Hometown Project’. This innovative project aims to transform travel experiences in Japan, focusing on Kiso Town’s Kaida Highlands in Nagano Prefecture, where visitors can truly feel at home.

The 'Second Hometown Project' was unveiled today, introducing the Kiso Uma Mirai Lab, a new community platform hosted on FiNANCiE. Its mission is to encourage travelers to not only visit but also engage with the local culture, initiatives, and daily life of this beautiful region.

Transforming Travel into Community Engagement

HIS plans to leverage its extensive local networks to create new avenues for relationship population, a concept that builds long-term ties between tourists and the communities they visit. By using smartphone technology, travelers can actively support and engage with the local culture, visualizing their involvement in real-time. The project adopts the slogan: “Turn your travels into ‘Welcome Home!’”, aiming to shift the perception of tourism from fleeting visits to establishing heartfelt connections.

The founders believe that sustainable tourism is achievable. By continuously sharing the vibrant everyday life and initiatives in Kiso Town, the project aspires to promote local tourism as a ‘second hometown’, encouraging visitors to return time and again.

The Kiso Uma Mirai Lab

Located in the heart of Kiso Town, known for its native horse breed, the Kiso Uma, the Kiso Uma Mirai Lab is powered by a trio of companies—HIS, FiNANCiE, and WAFUKU Labs. Together with the local Ontake Wellness Lab, they will oversee community operations, fostering a sense of belonging among visitors. This initiative is designed to merge local traditions with modern technology, providing a platform where these two worlds can flourish together.

For more in-depth information, visit the community site: Kiso Uma Mirai.

Introducing the Kiso Uma Mirai Token

Alongside the project launch, a unique digital item named the Kiso Uma Mirai Token has been released, serving as a proof of connection for community members. This token will grant various advantages based on the quantity held by its owners, enabling them to immerse themselves in the local culture more fully. Token holders will gain access to special benefits that bring them closer to their ‘second hometown’ experience.

Benefits for Token Holders:

• - Priority access to wellness tourism opportunities at the Ontake Wellness Lab.
• - Discounts at the Kiso Fukushima ski resort for residents.
• - Complimentary local vegetables as a gesture of gratitude.

HIS envisions a future where regions and people can connect seamlessly in a natural and unforced manner. This project not only cultivates a meaningful alternative for regional revitalization beyond mere consumption but also lays the groundwork for similar initiatives across various locales in Japan.

With this launch, HIS hopes to inspire travelers to contribute to the sustainability of local cultures, ensuring that their experiences turn into meaningful connections that endure long after their visit ends.