#Japan #Shibuya #AD Alert #REGAL CORE #Marketing Governance

Transforming Risk Management Insights into Organizational Knowledge

In a world where advertising plays a critical role in business strategy, ensuring compliance while fostering growth is an evolving challenge. REGAL CORE, based in Shibuya, Tokyo, has responded to this challenge with the launch of the automated advertising review tool, AD Alert. This innovative solution is designed to transform insights from risk management departments into unified organizational knowledge, marking a significant shift in how businesses approach advertising governance.

What is AD Alert?

AD Alert is a revolutionary tool that enables risk management departments—including legal, quality assurance, and pharmaceutical review teams—to share their expertise across the organization. By structuring and clearly defining the criteria for advertising expression, AD Alert establishes a common language between product planning and marketing teams. This facilitates a transparent and efficient advertising review process. Through the strategic use of AD Alert, companies can redefine the purpose of advertising review from mere risk avoidance to the establishment of robust marketing governance.

The Evolving Role of Risk Management

Traditionally, risk management departments were focused solely on legal compliance. However, contemporary business landscapes demand that these departments evolve into strategic partners that support business objectives. The guidance issued by the Ministry of Internal Affairs and Communications on March 3, 2025, highlighted the need for executive-level involvement in risk management, underscoring the growing importance of these departments in driving business success.

Given this evolving landscape, the role of risk management extends beyond checking advertising expressions. It must now involve collaboration with executives to control risks effectively while supporting business growth. Nevertheless, several challenges hinder this progress:

1. Keeping Up with Regulatory Changes: Quickly adapting to new laws and perspectives from ministries and municipalities is often a struggle for businesses.
2. Inadequate Response to Trends: Some companies find it difficult to adjust their strategies to meet changing societal trends promptly.
3. Dependence on Individual Knowledge: Critical insights and judgment standards can often be tied to specific individuals, making it hard to standardize and share this knowledge organization-wide.
4. Slow Consensus Building: Disputes over what is acceptable in advertising, combined with complex verification processes, can slow down operational efficiency.

Key Features of AD Alert

To tackle these challenges, AD Alert offers several critical features designed to enhance efficiency and simplify advertising review processes:

• - Structured Knowledge Sharing: AD Alert collects and organizes the high-level insights and judgment standards from risk management departments, creating a database that is accessible and usable throughout the organization.
• - Flexible Risk Tolerance Settings: The tool allows companies to adjust their risk tolerance based on individual business strategies, enabling swift and flexible responses to regulatory changes.
• - Common Language for Collaboration: By providing a shared assessment standard for judging advertising expressions, AD Alert ensures smoother discussions between product planning and marketing teams.
• - Timely Updates: The system includes automated updates to judgment criteria in alignment with regulatory changes and market trends, ensuring that the company remains compliant and agile.

About REGAL CORE

REGAL CORE is committed to creating a more accountable advertising landscape, utilizing its specialized legal expertise to address challenges in advertising expression. Founded by Hayato Tanoue, the company aspires to foster an environment where the acceleration of challenges contributes to a more dynamic society. Beyond advertising review, REGAL CORE encompasses services related to cybersecurity, GDPR compliance, and other legal matters as part of its broader mission to enhance compliance across sectors.

Company Overview

• - Company Name: REGAL CORE Inc.
• - CEO: Hayato Tanoue
• - Location: 9th Floor, A-PLACE Ebisu Higashi, 3-13-11 Higashi, Shibuya-ku, Tokyo,
• - Established: 2021
• - Capital: 38.49 million yen
• - Website: REGAL CORE

For more information regarding AD Alert, please visit our product site or reach out via email at [email protected]. Our representative, Mr. Watanabe, is available for inquiries.