CHAGEE Expands Global Reach and Innovative Offerings in 2025 Year-End Review
CHAGEE's Global Expansion in 2025
On January 8, 2026, CHAGEE unveiled its comprehensive 2025 Year-End Tea Friends Review, showcasing remarkable growth and innovation in the tea industry over the past year. This report underscores CHAGEE's significant expansion, now boasting a store presence in eight countries across two continents: China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States.
Major Milestones
One of the most notable achievements was CHAGEE's successful public listing on the NASDAQ exchange under the ticker symbol CHA in April, making it the first freshly made tea beverage brand from China to secure a listing on a U.S. stock exchange. This move not only marks a milestone for the brand but also positions it as one of the largest food and beverage IPOs globally since 2022, according to available market data.
The review indicated that CHAGEE's annual tea procurement reached an impressive 10,000 tons, encompassing six major tea categories, bolstered by partnerships with over 100 tea factories. Such robust sourcing capabilities ensure product variety and quality, appealing to the ever-evolving tastes of consumers.
Rising Global Engagement
The report reflects a significant surge in CHAGEE's customer base across the Asia-Pacific region, with international memberships skyrocketing by 177% year-on-year. Notably, 61% of these new members are below the age of 30. This trend is especially marked in Singapore, Thailand, Indonesia, and the Philippines, where member counts have increased dramatically—four-fold, 5.4-fold, 20-fold, and 11-fold respectively.
As a testament to the brand's cultural resonance, online engagement related to CHAGEE on various social platforms surged nearly 250% compared to the prior year. Terms like **