#Japan #K-Beauty #Harajuku #ClueMetic

A Unique K-Beauty Experience in Harajuku

The much-anticipated experience-driven event, CLUEMETIC K-Beauty Popup in Harajuku, organized by ClueMetic from South Korea, inaugurated on March 4th at MIL GALLERY JINGUMAE. This exciting popup, which is set to run until March 9, has attracted significant attention with record visitor numbers. Over the course of just two days, around 1,300 attendees visited the event, cheering up the venue with long lines at various brand booths, indicating a strong interest in K-Beauty products.

The event is strategically aligned with Qoo10's major sale, called Mega Sale, utilizing an OMO (Online Merging Offline) marketing approach. This planning allows visitors to transition from experiencing products in person to purchasing them online seamlessly.

Additionally, the event has become popular for the gifts and samples provided to attendees, many of which were exchanged on the first day, indicating a pace that exceeded expectations. Even those without tickets can purchase popular products at special prices available in the reward zone called Mil Second inside the venue.

In cases where tickets have sold out, attendees are encouraged to regularly check the ticket site for any potential cancellations, as walk-in entry may be challenging due to high demand.

Positive Feedback from Visitors

The ambiance was filled with positive energy as attendees of all ages shared their exhilarating experiences:

• - “I was thrilled to be able to try brands I've seen on social media!” (Female in her 20s)
• - “It was refreshing to experience and review products on the spot. It helped in making purchase decisions easily.” (Female in her 30s)
• - “I’m extremely satisfied to have tested various Korean cosmetics in one day.” (Female in her 40s)

The event's design promoting a sequence of “experience → review → purchase” has been highly praised for enhancing visitors’ understanding of brands while they enjoy the activities.

Event Highlights

This event integrates OMO strategies with Qoo10 Mega Sale, successfully combining experience, review, and online purchasing into one coherent operation:

• - Total review submissions reached an impressive 26,616.
• - Visitor numbers exceeded 1,300.

The event was also attended by prominent influencers such as Moeka with over 700K followers and Otsugu with around 140K, among approximately 400 nano-influencers and 4 semi-mega influencers who provided real-time social media updates, generating buzz both online and offline.

Features of the Event

• - Qoo10 Mega Sale: A unique approach combining in-person experiences with visualized purchase conversions.
• - A Large-scale Event: Attracting attendance from 6,000 participants, with top K-Beauty brands facilitating direct sales and raising brand awareness.
• - Influencer Participation: Inclusion of numerous influencers to elevate marketing efforts and broaden the event's reach.

Value as Experience Marketing

The CLUEMETIC K-Beauty Popup offers not just another typical popup store experience; it is an innovative marketing endeavor designed to link “experience data” and “purchase data.” Visitors can try out products, submit reviews, and transition to online purchases swiftly, enhancing brand understanding while boosting purchase motivation.

The venue features booths that reflect the unique visions of participating brands, alongside photo spots that encourage attendees to share their experiences on social media. This structure allows real-life encounters to flourish online.

Moreover, brands participating in the popup benefit from direct engagement with visitors—gaining insights into their responses, review details, and purchasing trends. This could contribute significantly to enhancing their marketing strategies in the Japanese market.

As the South Korean beauty market continues to grow, this event sets a precedent as a new promotional model merging experience and data utilization, offering an insightful benchmark for future brand expansions.

Participating Brands

A diverse array of K-Beauty brands from skincare to haircare and beauty devices participated, amounting to a total of 15 brands:

• - Premium Booths:

- AXIS-Y
- NAAP
- ecofinity
- MORESURE
- YE:PRE
- PESTLO

• - Basic Booths:

- JIX
- AOU
- 912
- ODID
- AURAS
- S.NATURE

• - Other Sponsors:

- K-ON COMPANY
- G&E GLOBAL
- ASIABNC

About ClueMetic

ClueMetic specializes in analyzing real user experience reviews to support brands' successful international expansion and marketing strategies. The company provides integrated systems that link experiences, reviews, and purchases through popup stores.

Company website: ClueMetic
Instagram: ClueMetic Instagram

Disclaimer: This press release is distributed by FIT Inc. as a public relations representative.

About FIT Inc.

• - Company Name: FIT Inc.
• - Business Scope: A company focused on creating real and digital value through its event planning and system development departments.
• - URL: FIT Inc.