#Japan #Generative AI #Tokyo #CARTA HOLDINGS #AI Promotion Office

CARTA HOLDINGS Launches AI Promotion Office

CARTA HOLDINGS, based in Minato-ku, Tokyo, has established a new cross-organizational unit called the AI Promotion Office. This initiative aims to bolster the effective use of artificial intelligence (AI) among employees and accelerate sustainable growth for the entire group. Recognized as a pivotal aspect of the company’s sustainability strategy, utilizing data and AI has become a key materiality that CARTA holds dear.

Overview of the AI Promotion Office

The AI Promotion Office is designed to gather personnel with extensive AI knowledge from various group companies. Its main focus is on sharing best practices, conducting AI training, developing a data utilization infrastructure, and supporting the implementation of AI agents. Essential goals include improving the AI skills of employees, refining data-driven decision-making processes, and generating synergies across the group.

To achieve this, CARTA will leverage training programs provided by D-Marketing Academy, a group company recognized for its expertise in AI education. Under the guidance of Kenta Suzuki, the Chief Technology Officer (CTO) of CARTA HOLDINGS, the operation of the AI Promotion Office is set to build a quick and effective integration with practical applications. Suzuki's leadership will also ensure coordination with the CARTA Generative AI Lab, which focuses on implementing AI into service products.

Comments from Tomoyuki Kato, Head of the AI Promotion Office

Tomoyuki Kato, the head of the newly formed office, shared insights about the ongoing AI efforts at CARTA HD, highlighting that while AI adoption has commenced across diverse business operations, disparities in proficiency exist among employees and departments. Kato emphasized that the goal is to harness CARTA's strengths to achieve advanced levels of AI utilization collaboratively throughout the company.

In light of the rapid advancements in generative AI, Kato stressed the necessity of comprehensive AI adoption and strategic resource investments to continuously enhance customer value. The AI Promotion Office is key to realizing these ambitions, centralizing knowledge and best practices gathered from various group companies to expedite the learning cycle across the organization.

The office's mission includes supporting employee upskilling from the perspectives of both operational efficiency and value creation, and actively pursuing new business ideas rooted in AI.

Kato articulated a vision where the fusion of CARTA's diverse business assets with AI would yield unique value. The fundamental objective is to accumulate tangible outcomes through the initiatives led by the AI Promotion Office, thereby contributing to the sustained growth of CARTA HD.

Biography of Tomoyuki Kato

Tomoyuki Kato began his career in 2010 at VOYAGE GROUP, which is now CARTA HOLDINGS, as a mobile application programmer. After spearheading the establishment of the Indonesia branch and returning to Japan, he took charge of the smartphone application operations. In 2017, he founded Lighthouse Studio, the company behind the game media site Kamigame, and took on the role of CEO. Kato has fostered AI utilization within Lighthouse Studio, focusing on enhancing content production efficiency and standardizing operations in commerce media.

About CARTA HOLDINGS

Founded in Tokyo, CARTA HOLDINGS specializes in digital marketing and internet-related services. The company is listed on the Tokyo Stock Exchange Prime (stock code: 3688) and is headquartered in Toranomon Hills Station Tower, Tokyo. The representative director, Shinten Usami, leads CARTA in its mission to innovate and enhance its services through advanced technological applications.