#Japan #Tokyo #TYL #HearPet #PetMarketing

Insights from Leading Pet Industry Marketers

As the pet industry continues to flourish, marketing professionals are finding innovative ways to succeed and grow their businesses. TYL, a rapidly growing startup based in Tokyo, is leading the charge with its unique advertising service, HearPet, designed specifically for the veterinary market. On May 21, 2026, TYL will host the second Pet Marketer Meetup at SOCIAL SPACE AKASAKA, where industry marketers will convene to learn about successful marketing frameworks.

The Objective of HearPet

TYL aims to promote the idea of pets as family members and is dedicated to creating an environment where this concept is standard. HearPet provides a diverse range of promotional services for veterinary clinics, from offline strategies like digital signage displays and sampling to online initiatives including targeted ad placements. This allows clinics to effectively communicate with pet owners and enhance their outreach strategies.

During the first Pet Marketer Meetup held in November last year, TYL gathered marketing professionals and promotional planners in the pet sector to discuss real-life 'failure' cases from various companies. The engaging seminars and networking sessions delivered impressive satisfaction, scoring 94.7% in feedback from attendees. This strong response encouraged TYL to organize a second meetup focused on furthering knowledge and collaboration within the industry.

Learning from Experience

This year's event theme, ‘Products that Sell Are Born from Systems, Not Just Sensibility,’ will feature guest speaker Kotaro Hisatomi, CEO of Traiza Co., Ltd., who has extensive experience in product development with global consumer goods companies. His session will unpack a shared framework for new product development, illustrated with concrete examples from the marketplace, emphasizing how businesses can achieve measurable results by implementing systematic processes instead of merely relying on intuition.

The agenda will also include insights from Yuki Anbashira, Director of the President’s Office at TYL, who will discuss leveraging veterinary clinics as a critical channel for reaching pet owners. This presentation will highlight strategies to create effective touchpoints in the marketplace.

Networking Opportunities

Following the educational sessions, a networking event will provide attendees with a relaxed environment to connect with peers, share challenges, and discuss practical solutions in a casual format. This will not be a formal business card exchange but rather an informal gathering to share experiences and insights that resonate with those working in the pet industry.

Event Details

• - Date & Time: May 21, 2026, from 6:45 PM to approximately 9:00 PM (Doors open at 6:15 PM)
• - Location: SOCIAL SPACE AKASAKA, 3F Floral Plaza Building, 3-8-8 Akasaka, Minato-ku, Tokyo
• - Cost: Free
• - Target Audience: Marketers and promotional planners in the pet industry
• - Registration Link: Sign up here

Speaker Profiles

Kotaro Hisatomi

Kotaro started his career at a chemical manufacturer, focusing on foreign sales mainly in Southeast Asia. Transitioning to marketing roles at Marc Japan and Danone Japan, he later joined Unilever Japan as a brand manager for the Lipton brand. In 2023, he established Traiza Co., Ltd., which specializes in supplements for pets with dementia.

Yuki Anbashira

After beginning his career at USEN as a sales representative, Yuki held various roles in human resources and corporate sales at SMS Co., Ltd. He joined TYL in 2018, driven by the company's vision. Yuki is passionate about creating impactful solutions while enjoying surfing with his dog during weekends.

Conclusion

The second Pet Marketer Meetup represents an exciting opportunity for pet industry professionals to learn, network, and exchange valuable insights. Utilizing systematic approaches to marketing will pave the way for future successes within the industry. Don’t miss this opportunity to expand your knowledge and connect with fellow marketers. Register now and be part of this inspiring event!