Heaven Gifts Unveils Its 2024 Sustainability Report with Major Advancements
Heaven Gifts, a prominent name in the vaping industry, has presented its latest Sustainability Report for 2024, showcasing notable advancements across five key areas. The report emphasizes sustainable business practices and ethical governance, product safety and user satisfaction, climate action, employee well-being, and community engagement, reflecting the company's commitment to enhancing sustainability in its operations. Notably, Heaven Gifts achieved a significant milestone with its first EcoVadis assessment in December 2024, securing a score of 70, which places it ahead of 90% of all other evaluated companies globally. This recognition highlights the company's dedication to sustainable practices and responsible ownership of its brands, notably ELFBAR and LOST MARY.
Heaven Gifts places a strong emphasis on integrity in its global expansion efforts, advocating for self-regulation within the vaping sector. In October 2024, the company established a UK Advisory Board composed of experts from various sectors to provide strategic guidance for compliant and sustainable development. Furthermore, Heaven Gifts became the inaugural company in the industry to sign the IBVTA code of conduct, which commits it to precise flavor descriptors and minimizes appeal to unintended user groups.
The company has developed a responsible marketing and sales licensing system, with legislation currently under review in the UK. Noteworthy calls have been made for standardization in packaging and flavorings to adapt to the evolving regulatory landscape.
Heaven Gifts has also launched the "GreenAwareness" recycling initiative to address the disposal of used vape devices. By December 2024, this program successfully collected almost 240,000 discarded vapes in the UK alone, amounting to a total of 7 tons.
In 2024, Heaven Gifts invested a substantial 40 million RMB into its innovation laboratory, expanding it to 3,000 square meters, equipped with over 350 instruments and staffed by approximately 100 experts. This facility is capable of conducting tests in accordance with global safety standards, including assessments of harmful and potentially harmful constituents (HPHCs), compliance with RoHS (Restriction of Hazardous Substances), and adherence to REACH (Registration, Evaluation, Authorization and Restriction of Chemicals).
As a result, Heaven Gifts has consistently led the industry by adopting safer e-liquid ingredients and exploring more reliable materials to ensure product quality. The research and development efforts span the entire product lifecycle and follow a systematic safety assessment protocol, covering a total of 281 tests, including 142 for e-liquids and extensive evaluations of device materials and reliability parameters.
Recently, the company has adopted a circular economy approach in its product design. For instance, the ELFBAR 600V2 features an enhanced modular design that facilitates automatic disassembly for easier recycling, while LOST MARY has successfully reduced plastic usage by an average of 10 grams per standard carton.
Heaven Gifts began its journey towards better corporate citizenship in 2024 with the release of its White Paper on Climate Action, which outlines a clear roadmap guided by the Science-Based Targets Initiative (SBTi). Within this document, the company has committed to achieving carbon-neutral operations by 2035 (Scopes 1 and 2) and reaching net-zero emissions across its value chain by 2050 (Scopes 1, 2, and 3).
Following ISO 14067 standards, Heaven Gifts has employed Life Cycle Assessment (LCA) techniques to quantify the overall carbon footprint of five core products. This effort has enabled the identification of carbon reduction opportunities at each stage, from raw material sourcing and manufacturing to transportation, consumption, and disposal, thereby providing solid data to support low-carbon designs. Notably, the ELFBAR ELFA has become the first pre-filled pod kit in the industry to receive ISO 14067 certification. Furthermore, Heaven Gifts is at the forefront of the industry with an innovative functional unit designed for comparing emissions across the product lifecycle.
Heaven Gifts' "Tomorrow's Miracles Guardian Program" integrates social influence into its business practices. The company has introduced various initiatives focused on environmental protection, community development, and volunteerism across its workforce.
From 2022 to 2024, the company dedicated nearly 8 million RMB towards public welfare, including 5.96 million for enhancing community infrastructure and 2 million for ecological protection and restoration. The approximately 1,000 employees dedicated 772.5 hours to environmental protection, community well-being, and supporting underprivileged demographics.
Founded in 2007, Heaven Gifts was among the first global brand owners and manufacturers of vaping products, offering innovative vaping solutions. Between 2018 and 2021, the company leveraged its commerce expertise to transition strategically from a trading platform to a brand owner, introducing leading global vape brands such as ELFBAR and LOST MARY. Currently, Heaven Gifts and its risk-reduction products operate across over a hundred global markets, serving more than 50 million adult users in their journey to quit smoking. The flagship brands, ELFBAR and LOST MARY, hold significant market shares in key regions worldwide.
Commitment to Compliance and Self-Regulation
Heaven Gifts places a strong emphasis on integrity in its global expansion efforts, advocating for self-regulation within the vaping sector. In October 2024, the company established a UK Advisory Board composed of experts from various sectors to provide strategic guidance for compliant and sustainable development. Furthermore, Heaven Gifts became the inaugural company in the industry to sign the IBVTA code of conduct, which commits it to precise flavor descriptors and minimizes appeal to unintended user groups.
The company has developed a responsible marketing and sales licensing system, with legislation currently under review in the UK. Noteworthy calls have been made for standardization in packaging and flavorings to adapt to the evolving regulatory landscape.
Heaven Gifts has also launched the "GreenAwareness" recycling initiative to address the disposal of used vape devices. By December 2024, this program successfully collected almost 240,000 discarded vapes in the UK alone, amounting to a total of 7 tons.
Ongoing Commitment to Product Safety
In 2024, Heaven Gifts invested a substantial 40 million RMB into its innovation laboratory, expanding it to 3,000 square meters, equipped with over 350 instruments and staffed by approximately 100 experts. This facility is capable of conducting tests in accordance with global safety standards, including assessments of harmful and potentially harmful constituents (HPHCs), compliance with RoHS (Restriction of Hazardous Substances), and adherence to REACH (Registration, Evaluation, Authorization and Restriction of Chemicals).
As a result, Heaven Gifts has consistently led the industry by adopting safer e-liquid ingredients and exploring more reliable materials to ensure product quality. The research and development efforts span the entire product lifecycle and follow a systematic safety assessment protocol, covering a total of 281 tests, including 142 for e-liquids and extensive evaluations of device materials and reliability parameters.
Recently, the company has adopted a circular economy approach in its product design. For instance, the ELFBAR 600V2 features an enhanced modular design that facilitates automatic disassembly for easier recycling, while LOST MARY has successfully reduced plastic usage by an average of 10 grams per standard carton.
Carbon Footprint Verification of Full Product Lifecycle
Heaven Gifts began its journey towards better corporate citizenship in 2024 with the release of its White Paper on Climate Action, which outlines a clear roadmap guided by the Science-Based Targets Initiative (SBTi). Within this document, the company has committed to achieving carbon-neutral operations by 2035 (Scopes 1 and 2) and reaching net-zero emissions across its value chain by 2050 (Scopes 1, 2, and 3).
Following ISO 14067 standards, Heaven Gifts has employed Life Cycle Assessment (LCA) techniques to quantify the overall carbon footprint of five core products. This effort has enabled the identification of carbon reduction opportunities at each stage, from raw material sourcing and manufacturing to transportation, consumption, and disposal, thereby providing solid data to support low-carbon designs. Notably, the ELFBAR ELFA has become the first pre-filled pod kit in the industry to receive ISO 14067 certification. Furthermore, Heaven Gifts is at the forefront of the industry with an innovative functional unit designed for comparing emissions across the product lifecycle.
Attracting Global Talent and Embracing Social Responsibility
Heaven Gifts' "Tomorrow's Miracles Guardian Program" integrates social influence into its business practices. The company has introduced various initiatives focused on environmental protection, community development, and volunteerism across its workforce.
From 2022 to 2024, the company dedicated nearly 8 million RMB towards public welfare, including 5.96 million for enhancing community infrastructure and 2 million for ecological protection and restoration. The approximately 1,000 employees dedicated 772.5 hours to environmental protection, community well-being, and supporting underprivileged demographics.
About Heaven Gifts
Founded in 2007, Heaven Gifts was among the first global brand owners and manufacturers of vaping products, offering innovative vaping solutions. Between 2018 and 2021, the company leveraged its commerce expertise to transition strategically from a trading platform to a brand owner, introducing leading global vape brands such as ELFBAR and LOST MARY. Currently, Heaven Gifts and its risk-reduction products operate across over a hundred global markets, serving more than 50 million adult users in their journey to quit smoking. The flagship brands, ELFBAR and LOST MARY, hold significant market shares in key regions worldwide.
Topics Consumer Products & Retail）
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