#USA #San Diego #Whole Foods #Pitaya Foods #Regenerative Organic

Pitaya Foods Combats Climate Change with New Frozen Fruit Line

In a significant step towards sustainability, Pitaya Foods has unveiled the first-ever Regenerative and Organic Frozen Fruit Line available at Whole Foods Market nationwide. Celebrating Earth Day, the brand's announcement highlights its dedication not only to enriching consumer health but also to improving the planet's wellbeing.

A New Standard in Frozen Fruits

Today’s consumers are increasingly aware of the impact their food choices have on the environment. Pitaya Foods is spearheading this eco-conscious movement by becoming the first frozen fruit brand to achieve Regenerative certification from Regenified—a reputable certification program validating regenerative agricultural practices. The line consists of three delectable offerings: Regenerative Organic Strawberries, Regenerative Organic Blueberries, and Regenerative Organic Mangoes. These fruits boast superior quality, flavor, and nutritional benefits, all while adhering to stringent environmental guidelines.

The company emphasizes that healthy soil leads to healthier fruit, which is not only more nutritious but also naturally sweeter, offering consumers a tastier option without chemicals. Each product in this line is USDA Organic and contains 100% premium fruit, free from synthetic pesticides and GMOs. The fruits are harvested at peak ripeness and flash-frozen to preserve optimal flavor and texture. Pitaya Foods aims to set a new benchmark within the food industry by promoting sustainability alongside exceptional taste.

Building Valuable Partnerships

CEO and co-founder of Pitaya Foods, Chuck Casano, commented, "Understanding the initiatives of our retailers ensures that we can create valuable partnerships for the future." After over a year of meticulous development, the collaboration with Whole Foods Market validated their effort in focusing on wellness and sustainability.

"Regenerative farming transcends organic practices and is reshaping the food sector entirely," he continued. With every purchase of regeneratively grown products, consumers contribute to the empowerment of farmers who actively work to enrich the soil for the betterment of future agriculture.

Global Impact

Pitaya Foods is committed to sourcing fruit from more than 277 acres of Certified Regenified land spread across three family-owned farms. In doing so, the company joins a worldwide network of farms verified by Regenified, which encompasses over 1.7 million acres. In pursuit of this certification, farms undergo rigorous evaluations against Regenified's 6-3-4™ Standard, measuring crucial metrics such as soil health, water retention, and biodiversity. Emerging market projections suggest that regenerative agriculture could balloon from a valuation of $10.4 billion in 2024 to $18.44 billion by 2034, illustrating a growing recognition of sustainable practices.

Future Goals

Pitaya Foods aims to nurture healthier soil across 681 acres in Chile and Peru, with ongoing evaluations to track improvements in soil structure and overall ecosystem vitality. By promoting organic, regeneratively grown produce, the company is dedicated to improving public health and environmental conditions. These products promise to elevate vitamins, minerals, and antioxidants, all rooted in flavor.

Beyond their frozen fruit offerings, Pitaya Foods has significantly contributed to sustainability by protecting over 600 hectares from deforestation. They've also aided over 1,000 farms in attaining USDA Certified Organic status while creating over 200 jobs for single mothers in Nicaragua. Pitaya Foods' extensive frozen product line now includes smoothies, smoothie bowls, and the newly launched regenerative organic frozen fruits, all available at over 15,000 retail stores nationwide.

A Positive Future

Regenified's CEO, Salar Shemirani, reaffirmed support for Pitaya Foods as they innovate within the frozen fruit category. He stated, "Regenerative agriculture transforms our approach to food production, significantly benefitting the environment and the communities involved. Pitaya Foods is leading the charge in setting an exemplary standard for the industry.”

For more on Pitaya Foods and its journey towards a healthier planet, check out PitayaFoods.com. By collaborating with regenerative practices, this pioneering brand is more than just about selling fruit; it’s about creating a sustainable future and nourishing the planet we share.