#USA #Los Angeles #Rust-Oleum #Rust-O #street art

Rust-Oleum Enters the Artistic Realm with Rust-O Spray Paint

In a vibrant shift towards creativity, Rust-Oleum takes a bold step into the art domain with its innovative Rust-O spray paint line, specially designed for artists and muralists. Launched on March 17, 2025, this new product not only enhances the company's extensive spray paint portfolio but presents an opportunity for artistic expression among creators everywhere.

Unleashing Creativity

Natalie Klemko, the product manager at Rust-Oleum, emphasized the brand’s commitment to the art community, stating, "Rust-O is rooted in imagination, authenticity, and a deep respect for the art community." This speaks volumes to how the company views art not just as a market, but as a vibrant culture worth nurturing. The introduction of Rust-O marks a call to artists to explore their creative boundaries and express their ideas in bolder colors and styles.

Launch Event Celebrates Community

To commemorate this exciting release, Rust-Oleum hosted a high-energy launch event in downtown Los Angeles. Prominent artists from the scene joined forces, including the renowned Persue and the emerging talent George F. Baker III. They engaged in an exhilarating spray paint battle, showcasing the capabilities of the new Rust-O line on canvas. The atmosphere was electric, bursting with creativity and culture, as spectators reveled in the art form emerging before their eyes.

Persue, who is celebrated for his innovative approach to street art, shared his thoughts on this collaboration. He remarked, "Spray paint is more than a tool—it's a voice, a movement, and a legacy. I'm thrilled to see Rust-Oleum step into our world, as this product was made with artists, for artists." His sentiments reflect the collective excitement within the artistic community about a major player like Rust-Oleum contributing to the street art movement.

A Commitment to Community and Art

In addition to launching Rust-O, the company also unveiled the "Spray It Forward" mural program. This initiative focuses on the impact of public art, partnering artists with nonprofit organizations to create murals that inspire communities. Over the course of 2025, Rust-Oleum plans to support the creation of up to 10 murals, providing the necessary paint to realize these vibrant visions.

Klemko further elaborated, "Spray It Forward is about more than art. Through this initiative, Rust-Oleum is proud to empower communities to tell their stories and transform their spaces." This dedication not only elevates public art but helps weave creativity into the fabric of local neighborhoods, making art a communal experience.

Explore the New Colors of Rust-O

For those eager to elevate their artistic endeavors, the Rust-O product line promises a diverse palette. Artists can discover Rust-O’s colorful offerings and learn more about where to find it by visiting their website or following their social media channels. Rust-Oleum has once again shown its commitment to innovation and artistic expression while honoring the vibrant community that has long appreciated its products.

About Rust-Oleum

With over a century of experience, Rust-Oleum has established itself as a leader in providing innovative coatings for both professionals and DIY enthusiasts. This new venture into artistic spray paints expands their mission to inspire creativity within all their product offerings, including small project paints and high-performance coatings.

The Rust-O launch promises to continue shaping the narrative of street art and community-based creativity, reinvigorating how artists view their craft and their tools.