#Japan #Tokyo #Comfort #Winter Clothing #Onward Kashiyama

The Reality of Winter Wear Dilemmas

As the temperature drops suddenly from a prolonged summer, the dilemma of winter clothing intensifies. A recent survey conducted by Onward Kashiyama, based in Tokyo, involved 333 women aged 20 to 60, seeking to uncover their thoughts on winter wear. The results paint a vivid picture of the challenges faced during the colder months, shedding light on discomfort and practical needs.

A Majority Experience Discomfort

Out of the participants surveyed, approximately 68.4% admitted to enduring discomfort or feeling inconvenienced by their winter clothing. The survey asked, "Do you often experience discomfort with your winter attire?" Results showed that 25.2% responded affirmatively, while an additional 43.2% noted that they experience discomfort occasionally.

Key Factors of Discomfort

Digging deeper into specific discomforts, nearly half (49.5%) of respondents reported struggling with mobility and shoulder stiffness. This concern was echoed in secondary questions focused on outerwear, where 39.9% cited that their winter jackets feel heavy or limit movement. Moreover, 38.7% wished their coats did not make them appear bulkier than they feel. Alongside these physical discomforts, practical issues like laundry maintenance were highlighted, with 48.3% deeming washing and care for winter garments troublesome, while 42.6% found cleaning and storage to be challenging.

Prioritizing Warmth In Clothing Choices

When participants were asked about their priorities while selecting winter attire, a significant 67.6% identified warmth as their top concern. This underscores a fundamental requirement for winter wear: the need for insulation against cold temperatures remains paramount.

The Quest for Lightweight Comfort

Despite the noted challenges, many women expressed a strong desire for clothing that meets both warmth and comfort demands. When asked what qualities they seek in their winter garments, 59.1% indicated they tolerate discomfort primarily because they prioritize warmth. Additionally, the survey revealed that 70.9% experience a sense of comfort when their clothing is both warm and lightweight.

These preferences illustrate the nuanced demands surrounding women's winter fashion choices—an inherent contradiction between needing insulation while craving comfort and mobility.

Conclusion: Navigating the Winter Wear Dilemma

This survey, carried out by the marketing group at Onward Kashiyama through an online questionnaire from November 21 to 23, 2025, successfully uncovers what many women have been navigating quietly each winter. The overarching need for warmth often compromises comfort, leading to a widespread 'winter wear dilemma.' As fashion brands look to innovate in this space, addressing the dual necessities of warmth and comfort may well unlock a new era in winter apparel design, one that truly aligns with women's needs worldwide.

For more information about Onward Kashiyama and their approach to fashion, visit their official website.