#Japan #Nagoya #KAORIUM #SCENTMATIC

KAORIUM Returns to TGM Fragrance Studio

The innovative AI system, KAORIUM, which specializes in converting scents into words, is making a comeback in Nagoya from November 5 to November 18, 2025. This unique technology is brought forth by SCENTMATIC Inc., led by CEO Toshiharu Kurisu, and will be featured at the TGM fragrance studio held in the JR Nagoya Takashimaya Gate Tower Mall.

This event emphasizes the discovery of individual preferences with the theme, “Finding the Scent You Truly Love!” Visitors can explore a variety of fragrance items at about 40 pop-up shops. The KAORIUM system will be available on the third floor Rose Terrace, offering scent diagnosis and suggesting personalized fragrance options from the mall's most popular shops, enriching the visitors’ discovery experience.

As an added bonus, guests who engage with KAORIUM will receive a fragrance card. Presenting this card to the participating shops will grant them a ¥200 coupon redeemable at the mall's cafes and restaurants. This engagement aims to deepen visitors' appreciation for scents, enhancing their overall experience.

TGM Fragrance Studio Overview

The TGM fragrance studio is set to create memorable encounters with various fragrances through KAORIUM's unique AI system, which will assist in identifying scents that resonate with visitors personally. This marks the second year of the event’s offering, showcasing a wide array of fragrance items available through pop-up installations.

• - Event Duration: November 5 (Wed) - November 18 (Tue), 2025
• - Operating Hours: 10:00 AM - 9:00 PM
• - Location: JR Nagoya Takashimaya Gate Tower Mall, 1-1-3 Meieki, Nakamura Ward, Nagoya, Aichi Prefecture, 450-6614
• - Special Site: TGM Fragrance Studio

The KAORIUM service will be available for free and can be experienced on a first-come, first-served basis. Visitors should be aware that waiting times may occur depending on the crowd size, and individual experiences may vary in duration.

Featured POP-UP Products

Several exciting products available through the event include:

• - Snidel Beauty / 2F: Noon Moon Eau de Toilette (30ml) - ¥5,170
• - uka Store / 6F: Uka Perfume Japanese Night (15ml) - ¥8,250
• - The Body Shop / 6F: Vibrant Bergamot Fragrance Mist (100ml) - ¥3,080
• - BAUM / 6F: Oak Forest Eau de Toilette (60ml) - ¥19,800

What is KAORIUM?

KAORIUM is a groundbreaking AI system developed by SCENTMATIC that transforms the experience of scent into words and vice versa. By utilizing cutting-edge technology, it allows for the visualization of elusive scent impressions and helps identify fragrances associated with specific keywords. This unique experience not only enhances sensory engagement but also stimulates both hemispheres of the brain, leading to new insights into our unawakened sensibilities. The value created by linking scent and language extends far beyond the fragrance industry, offering new business opportunities in fields such as sensory education, food experiences, and consumer purchasing processes.

For more on KAORIUM, check out the concept movie here.

About SCENTMATIC Inc.

SCENTMATIC is at the forefront of creating innovative scent experiences through KAORIUM. Their efforts in digitizing the olfactory experience aim to evolve human sensibility and apply their technology across various business scenarios. Recognized internationally for its innovation, SCENTMATIC has even received a Silver Award at the prestigious A’ Design Award.

• - CEO: Toshiharu Kurisu
• - Head Office: 3rd Floor, 22-7 Ebisu 4-chome, Shibuya-ku, Tokyo, 150-0013
• - Website: SCENTMATIC