#Japan #Kumamoto #Liberato #Tatami Tea

The Fusion of Tradition and Innovation: Tatami Green Tea

In a delightful fusion of traditional Japanese craftsmanship and contemporary lifestyle, Liberato has recently introduced the Tatami Green Tea, a novel beverage that invites aficionados of Japanese culture and tea to experience the unique essence of Igusa (rush grass) from Kumamoto. Known primarily as a material for traditional tatami mats, this remarkable natural element is now being reimagined, transforming into a refreshing drink that brings forth memories of tranquil moments spent on tatami floors.

The Tatami Green Tea encapsulates the gentle sweetness and subtle aroma of Igusa, harmoniously blended with carefully selected organic tea leaves. This unique product embodies the spirit of relaxation, allowing consumers to savor a cup that invokes a sense of nostalgia while presenting a new sensory experience.

A Historical Perspective

Igusa has been cherished in Japan for centuries, serving not only as a material for tatami mats but also, historically, as an herbal remedy during the Edo period. Thus, the journey of Igusa from a cherished household item to an innovative beverage underscores its versatility and deep-rooted significance in Japanese culture. With Tatami Green Tea, the aim is to reconstruct this traditional ingredient into a daily delight, making it accessible and enjoyable. The delicate fragrance that wafts up upon opening the tea bag evokes a comforting familiarity, reminiscent of the soothing atmosphere of tatami rooms.

Sensory Experience with Every Sip

Previous iterations of Igusa tea were primarily in powdered form, creating an inconsistency in taste and texture that made them less appealing for regular consumption. However, the Tatami Green Tea employs a pioneering method known as “chip extraction.” Instead of using powdered Igusa, finely cut chips of about 2 cm in length are incorporated, allowing drinkers to enjoy the authentic flavors and aromas of Igusa without the powdery aftertaste. This innovative extraction technique results in a refreshing and smooth tea experience, devoid of any overwhelming bitterness or grassy notes.

Additionally, this tea comes packaged in user-friendly tea bags, making it the first of its kind in the market. With this format, preparing a perfect cup of tea becomes effortless and consistent, whether brewed with hot water or cold—a perfect choice for any season. Each tea bag can produce up to one liter of tea, indicating its capacity for generous sharing. Whether you enjoy it chilled in the summer or warm in the winter, Tatami Green Tea is perfect anytime.

Moreover, this product is a special collaboration between Liberato and IGUSALONe, a store dedicated to promoting the unique works around Igusa and tatami culture. Utilizing high-quality Igusa that is free from pesticide residues and crafted through organic farming practices, this tea bridges the gap between tradition and modernity, ensuring that consumers can enjoy not only a tasty beverage but one that is also safe and sustainable.

Savoring the Unconventional

This innovative tea has already garnered positive feedback from lifestyle influencers who had the chance to taste it before its official launch. Responses have highlighted the nostalgia-inducing aroma, the refreshing taste, and the drink’s versatility for various occasions. Whether you're enjoying a leisurely meal, looking for a moment of mindfulness during a busy workday, or seeking a refreshing option after a sauna session, Tatami Green Tea promises to elevate your drinking experience. For those who enjoy adult beverages, mixing the tea with shochu offers a unique twist that’s worth exploring.

A Thoughtful Presentation

The packaging of Tatami Green Tea stands out with its quality design, featuring a washi-inspired material paired with minimalist illustrations, making it an excellent gift choice or a sophisticated addition to your home.

Product Details

• - Name: Tatami Green Tea
• - Content: 14g (2g x 7 bags)
• - Price: 1,430 yen (including tax)
• - Availability: Liberato TOKYO, Liberato official website, and Makuake (for early purchase) from January 30 to February 27, with up to 20% off.

For more details, you can visit Makuake’s Project.

Future Plans

Beyond its initial local sales strategy, Liberato envisions expanding Tatami Green Tea to select shops, accommodations, galleries, and even international markets, ensuring that this unique drinking experience becomes a memorable part of your journey through Japan.

Conclusion

By promoting Igusa through innovative products like Tatami Green Tea, Liberato strives to turn the traditional tatami culture into everyday experiences, paving the way for a deeper appreciation of Japanese natural materials. Discover the comforting flavors and aromas of Japan through each cup, as you explore a new realm of relaxation and heritage.

About Liberato
Liberato’s ethos, “From Nature to Style,” embodies a commitment to creating sustainable Japanese-made items that reflect the beauty of traditional materials in modern design. The brand has embraced collaborations that reinterpret Igusa into fashionable products, including shoes and accessories that highlight its inherent benefits, such as moisture absorption, odor control, and antibacterial properties. Join Liberato in celebrating the rich tapestry of Japanese traditions while enjoying the benefits of nature in everyday life.