#Japan #Tokyo #SmartHR #VIFT #Craid

Craid Unveils SmartHR Talent Management Ads on VIFT Digital Signage

Craid, a company based in Shibuya, Tokyo, has announced the launch of its new advertising campaign targeting business professionals through its VIFT digital signage service. The campaign, which features SmartHR's Talent Management system, started on May 12, 2025, and will run until May 25, 2025, across major urban areas in Tokyo.

Overview of the Campaign

The VIFT digital signage is strategically placed in various locations within office buildings—elevators, offices, lounges, individual restrooms, and building entrances—to effectively reach employees across all levels, including management. This positioning offers a unique synergy for B2B products, making it an ideal medium for promoting business-oriented services. The primary goal of this campaign is to enhance awareness of SmartHR's Talent Management and to generate new leads for the service.

Understanding SmartHR Talent Management

SmartHR Talent Management is designed to streamline human resource tasks by utilizing employee data accrued during labor operations. The platform assists in everything from identifying and nurturing talent to enhancing overall HR efficiency. Its features include a customizable performance evaluation tool and a personnel allocation simulation that helps in deploying staff based on their individual histories and work situations. This holistic approach not only supports talent development but also boosts employee engagement. Moreover, it is designed to be user-friendly, ensuring that employees experience minimal burden while providing the necessary up-to-date and accurate data for informed decision-making.

What is VIFT?

VIFT, which translates thoughts into viewable gifts, is a digital signage advertising platform aimed at business professionals. It provides opportunities to convey various messages and information through placements in high-traffic areas like offices. With VIFT, companies can promote their services and facilitate lead generation, reaching potential clients effectively.

For any business looking to increase recognition and engagement, VIFT offers a comprehensive suite of services, enhancing visibility from awareness to lead generation.

Company Background

Craid Inc.
Founded on May 31, 2017, Craid specializes in ad technology, digital signage operations, media development, and offshore development initiatives. The company, led by CEO Hiroka Kaneda, aims to innovate how businesses engage with their audiences effectively.

Website: Craid Inc.

SmartHR Inc.
Established on January 23, 2013, SmartHR is well-known for its cloud-based HR software that optimizes labor and personnel processes. CEO Masato Serizawa leads the charge in developing and managing innovative HR solutions.

Website: SmartHR

For inquiries regarding the VIFT service, please contact Craid:

• - Phone: 03-5728-5880
• - Email: vift-ad@craid-inc.com (VIFT Division, Matsui)

For media inquiries, please reach out through:

• - Phone: 03-5728-5880
• - Email: corporate-planning@craid-inc.com (Corporate Planning, Koshikawa)