#Japan #Shinjuku #A:PERS #HOUSE of JOAH #Korean lifestyle

Unveiling the HOUSE of JOAH Popup at A:PERS

The highly-anticipated HOUSE of JOAH has arrived! Situated within the vibrant A:PERS in Shin-Okubo, this pop-up store promises to be a delightful celebration of Korean beauty and lifestyle, running from December 27, 2025, to January 5, 2026.

What to Expect at the Popup

This pop-up is more than just a shopping experience; it's an opportunity to immerse yourself in the essence of Korean culture. Key highlights include:

• - Exclusive Pre-Launch Items: Get the first access to select lifestyle products from HOUSE of JOAH.
• - Special Promotions: Spend over 3,000 yen to snag exclusive novelties such as an original keychain and sticker, along with a 10% discount coupon that can be used at HOUSE of JOAH's physical store.
• - DIY Keyring Experience: Create your unique keyring with specialized materials, an activity exclusive to this popup event.

This unique event will also feature some of the best-selling items including slippers and pajamas, as well as daily essentials like home decor and fashion accessories that reflect current Korean trends.

The Charm of HOUSE of JOAH

Located in Tokyo's Shin-Okubo, HOUSE of JOAH captures the spirit of Korea through thoughtfully curated goods, ranging from home decor to fashion accessories and stationery. The store focuses on providing a unique shopping experience where visitors can not only select items but also envision them in their daily lives. The shop's interior is designed to reflect various lifestyle settings, enhancing the overall shopping experience.

Having recently gained attention for its feature on Fuji TV's program 'Nariyuki Kaido Tabi', which aired on November 23, 2025, the store is rapidly becoming a must-visit destination for those interested in Korean culture.

Discovering A:PERS

A:PERS stands as a remarkable space that transports visitors to the heart of Korea. The store creates an ambiance reminiscent of Seongbuk, offering premium beauty and lifestyle brands that cater to the style-conscious consumer. With a keen eye for trends, A:PERS is designed to allow patrons to fully embrace the beauty and lifestyle of Korea.

As you walk through the pop-up, you’ll find an impressive lineup of lifestyle items that seamlessly blend functionality with aesthetic appeal. The original socks, for instance, are designed not just for comfort but also feature stylish designs that you won’t find elsewhere.

Participate in the Fun!

The original keyring-making activity has gained massive popularity at HOUSE of JOAH’s flagship store, and now it’s available at A:PERS. Visitors can choose from a variety of parts to create a personalized keyring that showcases their unique style. It’s a perfect way to take a piece of the HOUSE of JOAH magic home with them!

Join us in celebrating the intersection of Korean lifestyle and beauty at this pop-up store. It's not only a chance to explore the latest trends but also an occasion to engage with creative, hands-on activities that capture the essence of Korean culture. Make sure you don't miss this incredible opportunity!

Event Details

• - Dates: December 27, 2025 - January 5, 2026
• - Location: A:PERS, 1st floor, K-PLAZA Building 1, 2-1-1 Hyakunincho, Shinjuku, Tokyo
• - Operating Hours: Daily from 10:00 AM to 10:00 PM

Please note that details are subject to change. Be sure to follow the official A:PERS social media pages for updates!

Company Information

For further inquiries, you can reach out to L&K, the company behind HOUSE of JOAH, located at 10F Shinjuku Nomura Building, 1-26-2 Nishi Shinjuku, Tokyo.
Direct inquiries can be sent to [email protected] or call at 03-6272-8319.

Embark on this journey to experience the captivating allure of Korea through the lens of HOUSE of JOAH at A:PERS!