#United States #Texas #Six Flags #Accesso #ticketing technology

Partnership Renewal: accesso Technology and Six Flags

The partnership between accesso Technology Group and Six Flags Entertainment Corporation has reached a significant milestone with the announcement of a five-year renewal of their ticketing agreement, which extends a collaboration that has lasted over 20 years. The new contract, set to commence on January 1, 2026, will see continued reliance on the accesso Passport platform for online ticketing across Six Flags' extensive network of theme and water parks, which now includes 42 properties following its merger with Cedar Fair.

A Legacy of Collaboration

The relationship between accesso and Six Flags began in 2006 and has grown to become one of the most reliable ticketing partnerships in the industry. Throughout these two decades, accesso has enabled the sale of hundreds of millions of tickets online, showcasing the effectiveness and adaptability of the accesso Passport technology. This platform has been instrumental in allowing Six Flags to optimize its ticket sales operations and enhance guest interactions, significantly improving revenue through its sophisticated analytics and seamless user experience.

Embracing Innovation in Ticketing

The accesso Passport eCommerce solution equips Six Flags with a robust and user-friendly platform capable of managing high volumes of daily tickets, season passes, and membership sales. One of its standout features is the ability to facilitate upselling and cross-selling, thereby deepening guest engagement and increasing potential revenue opportunities. The high conversion rates and proven stability of the accesso Passport system are key reasons why Six Flags has chosen to continue this partnership.

Brian Witherow, CFO of Six Flags, expressed confidence in accesso's capabilities, stating, "Accesso has been a trusted partner in helping us deliver a streamlined and reliable ticketing experience to our guests for nearly two decades. We are pleased to continue working with Accesso as a proven technology partner that understands the unique scale and operational needs of our parks."

Future-Gazing: Goals Ahead

Steve Brown, CEO of accesso, also reflected positively on the partnership, noting, "Six Flags is a flagship client for accesso, and we're pleased to further extend our long-term relationship. This renewal reaffirms the value our technology and highlights our ability to scale with our partners as they evolve and grow."

Under this renewed agreement, accesso maintains exclusivity as the online ticketing solution for Six Flags through the end of 2030, with a provision allowing Six Flags the option to terminate the contract in 2027 with appropriate notice.

About accesso Technology Group

Accesso is a renowned global provider of cutting-edge technology solutions designed to enhance guest experiences and streamline operations within the leisure and entertainment sectors. The company currently operates in over 1,200 venues globally, focusing extensively on research and development to ensure that their technology remains at the forefront of industry standards. Noteworthy products from accesso include ticketing solutions, point-of-sale systems, and crowd management technologies, all expertly designed to elevate visitor engagement and business performance.

About Six Flags Entertainment Corporation

As the largest regional amusement park operator in North America, Six Flags operates 27 amusement parks, 15 water parks, and nine resort properties across 17 states in the USA, Canada, and Mexico. The company is dedicated to delivering happiness through fun, immersive experiences for millions of guests annually. Featuring thrilling roller coasters, themed attractions, and partnerships with beloved franchises like Looney Tunes, DC Comics, and PEANUTS, Six Flags continues to be a benchmark in the amusement industry. The continued partnership with accesso signifies their commitment to integrating advanced technology to enhance customer experiences across their parks.