#USA #Los Angeles #Olive Tree People #Waterless Beauty #Hydroxytyrosol

OLIVE TREE PEOPLE Embraces Waterless Beauty

In an era where sustainability and eco-consciousness are pivotal, OLIVE TREE PEOPLE—the leading innovator in waterless beauty—has officially launched its highly anticipated 2025 campaign. This initiative seeks to reshape the way consumers perceive skincare by emphasizing the advantages of waterless formulations. The central theme encourages mindfulness about the products used on our skin, often the most absorbent organ in the body.

Reimagining Skincare Ingredients

Traditional skincare products can contain up to 70% water and various other additives, including preservatives and petroleum derivatives. In contrast, OLIVE TREE PEOPLE has created formulas that replace water with hydroxytyrosol, a powerful compound derived from wild mountain olive trees, and excludes petroleum, opting instead for cold-pressed Arbequina oil. This innovative approach not only enhances the effectiveness of their products but also ensures a sustainable skincare routine. Committed to customer satisfaction, the company boldly offers a 365-day satisfaction guarantee on its products, a testament to their quality and integrity.

Since its inception in 2003, OLIVE TREE PEOPLE has redirected water saved through its groundbreaking formulations towards building water wells in Africa, solidifying their commitment to sustainability and community support.

A Collaborative Effort

The campaign's visuals are the result of a collaboration between an impressive roster of professionals including award-winning designers and photographers. Under the direction of Marketing VP Katharina Baron, and with the artistic support of notable figures such as filmmaker Nick Hudson and makeup designer William Corso, each image captures the essence and message of the campaign.

Models like Karolina Wallace and the renowned Maryna Linchuk graced the campaign, representing the ideals of resilience, purity, and everlasting beauty. Their combined experience and aura communicate OLIVE TREE PEOPLE's philosophy: that beauty can be bold while still being kind to the planet.

Behind the Scenes of Innovation

Magda Lommel, co-founder of the Olive Rose skin tint serum, was also part of the creative team for the campaign. In an exclusive behind-the-scenes video, she explained the hydrating properties incorporated into the Olive Rose line. The production embraced and highlighted the connection between beauty, nature, and sustainable practices, emphasizing that true beauty does not come at the earth’s expense.

OLIVE TREE PEOPLE has continued to be a thought leader in the beauty industry since its discovery in a tranquil olive treehouse. The company effectively combines Mediterranean practices with Ayurvedic principles, led by founder Thomas Lommel, whose early experiences in meditation and natural health have profoundly influenced the brand's identity.

A Global Movement

Since its start, OLIVE TREE PEOPLE has expanded into offering unique experiences like olive tree sound baths that promote wellness and connection to nature. Today, the brand operates multiple subsidiaries, including OLIVEDA and OLIVE ROSE, all dedicated to sustainability and educating consumers.

Through their innovative practices and dedication to environmental preservation, they have positioned themselves as not only a beauty brand but also as a movement advocating for global sustainability.

In summary, OLIVE TREE PEOPLE’s 2025 campaign not only stands as a testament to effective and sustainable beauty but encourages consumers worldwide to reconsider their daily skincare rituals. Joining this movement means embracing a future where beauty enhances both individual wellness and planetary health. For more information on their mission and products, visit us.olivetreepeople.com.