Introducing OPS BOUNDING PLUS
On June 30, 2025, Ono Photo Studio, based in Ibaraki Prefecture and led by President Tetsuto Ono, will kick off its new support project targeted towards the kimono rental business. Drawing on its substantial operational expertise in traditional garment rental, the firm seeks to promote stability and innovation in an industry facing demographic challenges due to Japan's declining population.
Project Overview: OPS BOUNDING
The essence of this support initiative, termed
OPS BOUNDING, is to leverage the strengths and local insights of businesses cultivated through years of experience. It aims to continue to empower existing companies while helping them adapt to changing market dynamics. This approach not only aims to solidify their identity but also enhances their operational flexibility. The initiative emphasizes a long-term business strategy described as “grounded business,” which expects both supporting enterprises and customers to collaborate in fostering vibrant local businesses.
Three Main Functionalities of the Support Initiative
The OPS BOUNDING program consists of three primary functionalities:
1.
Endepped Finance Support Function for Rental Businesses
2.
Rebranding Development Support Function through Business Partnerships
3.
Business Reconstruction Support Function via Capital Partnerships within Group Operations
Initially, on June 30, 2025, the focus will be on the first function: the
Endepped Finance Support, branded as
OPS BOUNDING PLUS.
Key Features of OPS BOUNDING PLUS
1. Empowering Local Businesses
As the population decline increasingly impacts various industries, OPS BOUNDING PLUS provides a critical lifeline to local businesses. It will facilitate the creation of a second pillar of local economic activity by offering new opportunities to those who have been sustained by their communities. This initiative is tailored to businesses seeking to expand their rental offerings, particularly in the realm of kimono rentals.
2. Minimal Costs and Maximum Inventory
One of the challenges when launching new business avenues is the initial capital outlay, which often hampers quick profitability. OPS BOUNDING PLUS addresses this by allowing businesses to replace capital-intensive inventory purchases with lease agreements, thereby minimizing costs. This structured financial approach enables them to start with minimal expenditure while maximizing inventory available for customers.
3. No Margins, No Complications
An added benefit of the OPS BOUNDING PLUS initiative is that operational costs remain low not only at inception but throughout the business lifecycle. Unlike traditional franchise agreements that entail various fees based on sales, this program eliminates such additional financial burdens, offering an accessible entry point for businesses looking to engage in kimono rentals.
4. Supplemental Support Services Available
Recognizing the need for specialized services such as kimono dressing and hairstyling, businesses participating in OPS BOUNDING PLUS will have the option to undertake training through the company’s established programs. These training sessions, primarily delivered online over a six-month curriculum, include practical courses in kimono dressing and hairstyling, equipping local staff with the necessary skills to enhance customer satisfaction and foster community connections.
Projected Scale of the Business
In its first year, the program aspires to support 20 businesses, with the ambitious goal of expanding to 200 by the fifth year. The OPS BOUNDING initiative is not merely about financial aid; it represents a robust strategy to safeguard local business identities in the face of industry-wide changes.
Summary of the Initiative's Features
- - Launch of OPS BOUNDING aimed at grounding businesses during industry restructuring
- - Introduction of the OPS BOUNDING PLUS support function focusing on financial assistance
- - No fees or restrictions associated with participation
- - Support services geared towards internal skill development for staffing needs
- - Targeting a substantial growth plan of assisting 20 businesses in the first year and 200 over five years
The long-standing mission of Ono Photo Studio remains unwavering: to create a ripple effect of smiles, happiness, and inspiration globally. With the launch of OPS BOUNDING PLUS, this vision for local engagement and operational support is set to catalyze the kimono rental industry into a sustainable future.
About Ono Photo Studio
Founded nearly 50 years ago, Ono Photo Studio has evolved from a single storefront into a multi-faceted enterprise, encompassing rental services for kimonos, bridal services, and photography galleries. The company’s tenacity has led it to adapt continuously, exemplifying resilience in business amidst shifting demographics.