Trucordia Strengthens Leadership Team to Propel Growth and Innovation
Trucordia, the renowned insurance brokerage based in Lindon, Utah, has enacted several key appointments within its executive leadership team as part of its strategic initiative to accelerate new platform development. The company's ambition is to enhance its transformative growth strategy which encompasses organic growth, integration, and merger and acquisition activities, alongside fostering a culture centered on high performance.
Effective immediately, the leadership changes at Trucordia are designed to fortify its organizational structure, aligning business units by geographical locations or specific business sectors. This restructuring aims to improve client service, capitalize on economies of scale, and ultimately bolster enterprise value.
The new leadership team overseeing the platforms includes Chief Operating Officer Michael Moran and several Senior Vice Presidents (SVPs) who are tasked with leading operations across various regions. David Brown will oversee the Midwest, David Light is positioned for the Northwest, Ike White will manage the South, Jenni Lee Crocker will handle the East, and Matt Barber takes lead for the Mountain West region. Additionally, Coulton Woodger is responsible for the Agriculture sector and Kirk Benson will focus on Health and Benefits.
Trucordia's revision of the leadership structure also features Rocky Steele, moving from his previous role as SVP of Operations to the newly established SVP of Business Development. In this capacity, Steele, with his extensive background in mergers and acquisitions across a variety of sectors, will not only spearhead Trucordia's strategic M&A activities but also manage its community and government relations.
Brooke K. DeWyze, who previously led Trucordia's merger and acquisition initiatives, has been appointed SVP of Sales Operations. DeWyze's wealth of experience in broking and sales enablement positions her well to guide the execution of the Trucordia Way, which prioritizes sales and client operational excellence across the newly formed platforms.
Trucordia CEO Felix Morgan expressed enthusiasm for the ongoing momentum generated by the new platforms. He noted, “The initial feedback from our pilot has been positive, and our latest leadership appointments position us to scale faster, integrate smarter, and grow with excellence.” Morgan emphasized that these changes reflect Trucordia’s ongoing commitment to invest in top-tier talent to provide an unparalleled client experience, while also fostering scalable growth.
Trucordia, formerly known as PCF Insurance Services, has established itself as one of the top 20 insurance brokerages in the United States. With a comprehensive offering that includes commercial and personal lines, life and health insurance, as well as employee benefits solutions, Trucordia stands out through its commitment to delivering exceptional opportunities and experiences. With over 5,000 team members nationwide, Trucordia is positioned as a leading player, ranking #19 on Business Insurance's 2024 Top 100 Brokers list and #13 on Insurance Journal's 2024 Top Property/Casualty Agencies. For more information about Trucordia, visit www.trucordia.com.
These leadership updates are integral to Trucordia’s vision of fostering a robust organizational framework that can effectively meet client needs and enhance the company’s market presence. With these strategic initiatives, Trucordia aims to navigate the complexities and challenges of the insurance brokerage landscape and emerge as a frontrunner in providing innovative solutions.
Effective immediately, the leadership changes at Trucordia are designed to fortify its organizational structure, aligning business units by geographical locations or specific business sectors. This restructuring aims to improve client service, capitalize on economies of scale, and ultimately bolster enterprise value.
The new leadership team overseeing the platforms includes Chief Operating Officer Michael Moran and several Senior Vice Presidents (SVPs) who are tasked with leading operations across various regions. David Brown will oversee the Midwest, David Light is positioned for the Northwest, Ike White will manage the South, Jenni Lee Crocker will handle the East, and Matt Barber takes lead for the Mountain West region. Additionally, Coulton Woodger is responsible for the Agriculture sector and Kirk Benson will focus on Health and Benefits.
Trucordia's revision of the leadership structure also features Rocky Steele, moving from his previous role as SVP of Operations to the newly established SVP of Business Development. In this capacity, Steele, with his extensive background in mergers and acquisitions across a variety of sectors, will not only spearhead Trucordia's strategic M&A activities but also manage its community and government relations.
Brooke K. DeWyze, who previously led Trucordia's merger and acquisition initiatives, has been appointed SVP of Sales Operations. DeWyze's wealth of experience in broking and sales enablement positions her well to guide the execution of the Trucordia Way, which prioritizes sales and client operational excellence across the newly formed platforms.
Trucordia CEO Felix Morgan expressed enthusiasm for the ongoing momentum generated by the new platforms. He noted, “The initial feedback from our pilot has been positive, and our latest leadership appointments position us to scale faster, integrate smarter, and grow with excellence.” Morgan emphasized that these changes reflect Trucordia’s ongoing commitment to invest in top-tier talent to provide an unparalleled client experience, while also fostering scalable growth.
Trucordia, formerly known as PCF Insurance Services, has established itself as one of the top 20 insurance brokerages in the United States. With a comprehensive offering that includes commercial and personal lines, life and health insurance, as well as employee benefits solutions, Trucordia stands out through its commitment to delivering exceptional opportunities and experiences. With over 5,000 team members nationwide, Trucordia is positioned as a leading player, ranking #19 on Business Insurance's 2024 Top 100 Brokers list and #13 on Insurance Journal's 2024 Top Property/Casualty Agencies. For more information about Trucordia, visit www.trucordia.com.
These leadership updates are integral to Trucordia’s vision of fostering a robust organizational framework that can effectively meet client needs and enhance the company’s market presence. With these strategic initiatives, Trucordia aims to navigate the complexities and challenges of the insurance brokerage landscape and emerge as a frontrunner in providing innovative solutions.
Topics Business Technology）
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