Funding for Sasuke
2025-06-25 20:36:21

Sasuke Financial Lab Secures 1.2 Billion Yen for Insurance Tech Growth

Sasuke Financial Lab Secures 1.2 Billion Yen in Funding



Sasuke Financial Lab, known for its innovative digital insurance agency "コのほけん! (Kono Hoken!)", has successfully raised approximately 1.2 billion yen in funding. This crucial investment was made through third-party allocations from the Brand New Retail Initiative Fund, managed by Innoh Associates, alongside loans from financial institutions. With this round of funding, the company’s total amount raised has reached an impressive 3.2 billion yen, demonstrating significant growth potential and investor confidence in their vision.

Future Prospects



Looking ahead, Sasuke Financial Lab is committed to utilizing internet-based customer data and artificial intelligence (AI) to provide consistently high-quality consulting services that do not depend solely on individual expertise. Their goal is to empower customers to choose insurance that best suits their needs. In a strategic move, they have announced their plans to fully acquire Ateam Finergy, the company behind the insurance comparison site "ナビナビ保険 (Navi Navi Hoken)" by May 2025. This acquisition underscores their intent to diversify their insurance channels and enhance customer outreach while accelerating the fusion of digital and real-world services.

The newly raised funds will be strategically allocated into several key areas, including:

  • - Development of AI Technologies in Insurance Sales: Boosting capabilities within AI to tailor the insurance products to consumer needs more effectively.
  • - Strengthening Marketing Infrastructure: Building a solid foundation to reach more potential customers through various platforms.
  • - Recruitment and Development of Life Consultants: Hiring and training professionals who can offer personalized insurance advisory services.
  • - Promotion of Roll-up M&A for Insurance Agencies: Optimizing agency acquisitions to expand the company’s footprint in the market.
  • - Expansion of DX and Marketing Support Services for the Insurance Sector: Providing digital transformation strategies and marketing assistance to elevate the practices within the insurance industry.

Sasuke Financial Lab envisions continued advancements in merging digital with real-world interactions, aiming to create a new distribution model for the insurance industry. Their innovative approach seeks to transform how consumers perceive and engage with insurance, moving towards a digitally empowered decision-making process.

Overview of Brand New Retail Initiative Fund



The Brand New Retail Initiative Fund, responsible for part of Sasuke’s funding, was established on May 22, 2024. The fund is set to operate with a scale of 10 billion yen until December 2031 and aims to invest in early-stage companies across various sectors, including health and healthcare, education, finance, energy, IT/AI, and retail. This strategic collaboration with strong fund management ensures that Sasuke Financial Lab is backed by a solid financial framework and expertise.

About Innoh Associates



Innoh Associates, established in September 2022 and headquartered in Minato, Tokyo, focuses on investment management, consulting services, and conference operations. Their association with both Sasuke Financial Lab and the Brand New Retail Initiative Fund highlights their role as a cornerstone in funding and advising emerging businesses within Japan’s dynamic landscape.

Sasuke Financial Lab’s Mission and Services



Established in March 2016, Sasuke Financial Lab strives to create a world where individuals can select insurance tailored to their unique needs. Through the digital insurance agency "コのほけん! (Kono Hoken!)", they provide a completely digital experience for insurance estimates, comparisons, and applications. The platform focuses on user-friendly navigation and incorporates visual illustrations and infographics that translate complex insurance details into easily digestible information. Furthermore, enthusiastic user reviews and expert advice are readily available, allowing customers to explore their options at any time and place with internet access.

The company’s meticulous approach places importance on empowering consumers, ensuring they can make informed decisions regarding their insurance coverage effectively and confidently. Through their services, Sasuke Financial Lab continues to disrupt traditional insurance practices, ushering in a new era of customer-centric insurance solutions that prioritize clarity and accessibility in a digital age.


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Topics Consumer Products & Retail)

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