#Italy #Milan #ESR #ECR 2025 #Bracco

Bracco Partners with European Society of Radiology for ECR 2025

In a significant move towards enhancing sustainable practices in radiology, Bracco Imaging has announced its collaboration with the European Society of Radiology (ESR) leading up to the European Congress of Radiology (ECR) 2025.

Bracco, a world-renowned leader in diagnostic imaging, is set to present a unique immersive experience at its exhibition stand during the congress, which will be held in Vienna from February 26 to March 2, 2025. This initiative aims to underscore the importance of corporate responsibility and sustainability in medical imaging, aligning with ESR's campaign "Planet Radiology", which advocates for innovative approaches to environmental challenges faced by the radiology community.

Experience at ECR

The immersive experience titled "Our Journey to the Future Continues Today, Together, for a Sustainable Tomorrow" has been meticulously curated for visitors attending the congress. It promises to provide insightful pathways toward sustainable practices within medical imaging, highlighting how technological advancements are reshaping medical outcomes and improving patient lives. Notable features of the experience will include:

• - 3D Digital Pillars: Visitors can view statistics detailing the impact of Bracco's efforts in minimizing environmental footprints within radiology.
• - Product Spotlights: These displays will showcase Bracco products specifically designed to enhance sustainability in diagnostic imaging.
• - Bracco Dome: An engaging space dedicated to educating visitors about Bracco’s end-of-life management projects, focusing on proper recycling and disposal of materials used in diagnostic imaging procedures.

According to Fulvio Renoldi Bracco, CEO of Bracco Imaging, “Sustainability is integral to our daily operations. We believe that a healthy planet and society are foundational for healthy individuals.” He elaborated on Bracco’s innovative developments in contrast agents, underscoring their commitment to decreasing environmental impact without compromising imaging effectiveness.

Commitment to Education

Further emphasizing its dedication to the radiology field, Bracco will host various educational sessions at ECR 2025 in partnership with the ESR. These will consist of a symposium, open forum sessions, and an educational event. Topics will include discussions led by experts on the role of artificial intelligence in sustainability, optimization of dosage protocols, and integrating sustainable practices into daily workflows in radiology. Highlights from the educational schedule include:

• - AI and Sustainability in Radiology: Perspectives from industry partners on contrast optimization, moderated by Amy King, February 26, 11:30 - 12:15.
• - Redefining MR Excellence: Focus on gadopiclenol, moderated by Francesco Sardanelli, with insights into its safety and sustainability benefits, February 27, 12:30 - 13:00.
• - Young ESR Clubs Lead the Charge: A discussion moderated by Federica Vernuccio, February 27, 17:30 - 19:30.
• - Photon-counting CT with High Iodine Concentration: A clinical case review moderated by Pietro Spagnolo, February 28, 10:15 - 11:00.

Participants are encouraged to delve into Bracco’s educational offerings at ECR 2025 to explore how innovative imaging solutions can lead to a more sustainable future in medical imaging.

About Bracco Imaging

Headquartered in Milan, Italy, Bracco Imaging is an innovative global leader offering comprehensive solutions across various diagnostic imaging modalities, dedicated to enhancing lives through improved prevention and precise diagnosis.

With a workforce of approximately 3,800 employees, Bracco operates in over 100 markets worldwide, underscoring its established reputation in the imaging field.

For more information about Bracco Imaging and its initiatives at ECR 2025, visit Bracco.com.

The ECR event is recognized as one of the largest medical congresses globally, attracting thousands of professionals dedicated to advancing the practice and integration of radiology in medicine.