Jones Soda Expands POP Jones Functional Beverage Line with 848 New Retail Locations
Jones Soda Co. has recently made headlines with its announcement of a significant growth initiative aimed at expanding its POP Jones functional beverage line. In an effort to increase its market presence, the company has secured distribution in 848 new retail locations across various regions in the U.S. This move represents a pivotal step in Jones Soda's strategy to diversify its offerings beyond traditional craft sodas.
With newfound placements in 761 Albertsons stores located in 13 states and additional availability at 87 Market Basket locations across Massachusetts, New Hampshire, Maine, and Rhode Island, the company is clearly making bold strides. Not only does this solidify the availability of POP Jones, but it also underscores the brand's commitment to adapting to evolving consumer preferences.
POP Jones is positioned as a prebiotic craft soda, marking Jones Soda's entry into a rapidly expanding segment of the beverage market. Each 12-ounce can is thoughtfully crafted, containing only 30 calories, coupled with ingredients that include real juice, a modest 4 grams of sugar, and 3 grams of dietary fiber. Additionally, each can offers an impressive 20% of the recommended daily allowance of zinc, catering to consumers' increasing interest in wellness and gut health.
The flavor selections are vibrant and diverse, including innovative options like Watermelon Cucumber, Pineapple Ginger, Orange Cream, Strawberry Passionfruit, and Mixed Berry Kiwi. These unique flavors leverage nearly three decades of expertise Jones Soda has built in flavor development, ensuring that consumers receive a tantalizing taste experience without compromising on health.
For this expansion, Albertsons has selected four of these exciting flavors for its stores, while Market Basket is set to feature the entire lineup. The initial placements were managed by the dedicated Jones Soda team, collaborating with existing distribution partners to facilitate the efficient rollout of these products.
"Retail platforms like Albertsons and Market Basket are critical for reaching out to consumers who are on the lookout for innovative beverage choices," stated Scott Harvey, CEO of Jones Soda. He emphasizes that establishing these partnerships not only strengthens the company's market footprint but also prepares the groundwork for sustained growth aligned with their long-term strategic objectives.
This isn't the only initiative from Jones Soda aimed at expanding its beverage offerings; earlier this year, the company made waves in the convenience store sector with the rollout of Fiesta Jones—a Latin-inspired line of beverages packaged in 16-ounce resealable aluminum bottles. This venture saw nearly 2,000 placements across convenience stores, further emphasizing Jones Soda's ambition to penetrate various market segments.
For those interested in exploring the new POP Jones offerings or finding a retailer nearby, Jones Soda encourages consumers to visit its website for more details.
As a pioneer in the craft soda category when it launched in 1996, Jones Soda Co. continues to push the envelope by not only broadening its product mix but also by embracing trends that connect with more health-conscious consumers. Looking forward, it will be fascinating to monitor how these strategic expansions will impact the brand's recognition and preference in an increasingly competitive market landscape.
With newfound placements in 761 Albertsons stores located in 13 states and additional availability at 87 Market Basket locations across Massachusetts, New Hampshire, Maine, and Rhode Island, the company is clearly making bold strides. Not only does this solidify the availability of POP Jones, but it also underscores the brand's commitment to adapting to evolving consumer preferences.
POP Jones is positioned as a prebiotic craft soda, marking Jones Soda's entry into a rapidly expanding segment of the beverage market. Each 12-ounce can is thoughtfully crafted, containing only 30 calories, coupled with ingredients that include real juice, a modest 4 grams of sugar, and 3 grams of dietary fiber. Additionally, each can offers an impressive 20% of the recommended daily allowance of zinc, catering to consumers' increasing interest in wellness and gut health.
The flavor selections are vibrant and diverse, including innovative options like Watermelon Cucumber, Pineapple Ginger, Orange Cream, Strawberry Passionfruit, and Mixed Berry Kiwi. These unique flavors leverage nearly three decades of expertise Jones Soda has built in flavor development, ensuring that consumers receive a tantalizing taste experience without compromising on health.
For this expansion, Albertsons has selected four of these exciting flavors for its stores, while Market Basket is set to feature the entire lineup. The initial placements were managed by the dedicated Jones Soda team, collaborating with existing distribution partners to facilitate the efficient rollout of these products.
"Retail platforms like Albertsons and Market Basket are critical for reaching out to consumers who are on the lookout for innovative beverage choices," stated Scott Harvey, CEO of Jones Soda. He emphasizes that establishing these partnerships not only strengthens the company's market footprint but also prepares the groundwork for sustained growth aligned with their long-term strategic objectives.
This isn't the only initiative from Jones Soda aimed at expanding its beverage offerings; earlier this year, the company made waves in the convenience store sector with the rollout of Fiesta Jones—a Latin-inspired line of beverages packaged in 16-ounce resealable aluminum bottles. This venture saw nearly 2,000 placements across convenience stores, further emphasizing Jones Soda's ambition to penetrate various market segments.
For those interested in exploring the new POP Jones offerings or finding a retailer nearby, Jones Soda encourages consumers to visit its website for more details.
As a pioneer in the craft soda category when it launched in 1996, Jones Soda Co. continues to push the envelope by not only broadening its product mix but also by embracing trends that connect with more health-conscious consumers. Looking forward, it will be fascinating to monitor how these strategic expansions will impact the brand's recognition and preference in an increasingly competitive market landscape.
Topics Consumer Products & Retail）
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