Woof Launches Innovative Plant-Powered HonestChew for Dogs

Woof Unveils HonestChew: A Game Changer in Dog Chews



In an exciting development for pet parents, Woof—a leading pet brand known for its innovative products—has launched HonestChew, a plant-based and ultra-durable dog chew. This chew is designed to address a common dilemma faced by dog owners: how to satisfy a dog's natural chewing instincts while ensuring safety and health. HonestChew stands apart with its commitment to being tougher than nylon yet safer than traditional chews, appealing not only to canine preferences but also to pet owners’ concerns.

For many dog owners, finding a suitable chew for their pets can be a daunting task. Conventional options often include rawhide, which poses choking hazards and can lead to digestive issues, or synthetic materials that may not be safe for long-term use. Recognizing these challenges, Woof has re-engineered the chewing experience with HonestChew, made from food-grade, plant-powered materials, including powdered antler bone and vegetable broth. Importantly, it is free from harmful substances such as plastic, nylon, and rawhide, making it a hypoallergenic choice for dogs.

Thoughtful Design and Enhanced Safety



One of the most noteworthy features of HonestChew is its design, which facilitates safer chewing. Unlike traditional hard chews that may splinter and create choking hazards, HonestChew is engineered to flake and not splinter during use. This innovative approach significantly reduces the risks associated with conventional chewing options, giving pet owners peace of mind.

Woof's founder, Daniel Haarburger, emphasized the brand's mission in creating HonestChew: “We wanted to provide pet parents with an alternative that merges safety, durability, and natural materials without compromise.” This holistic approach aims to combat the prevalent issue where 83% of dog owners unintentionally offer their pets unsafe chew toys.

Durability Meets Engagement



HonestChew is designed for dogs that are moderate to powerful chewers, guaranteeing long-lasting engagement. The product contains thoughtful features that benefit dogs mentally and physically. It promotes natural chewing instincts, offers stimulating experiences to soothe anxiety, and helps curb boredom. In addition, while not a replacement for brushing, the torque and texture of HonestChew help support dental wellness by gently scraping away plaque and tartar, promoting a healthier mouth.

Its play-oriented design supports natural chewing postures, with a unique curved shape and paw-grip feature enhancing the pet’s engagement levels. HonestChew is available in two forms—Infinity Bone and Antler—and comes in three sizes tailored for different dogs, ensuring that every pet can benefit from this innovative product.

Availability and Pricing



Pet owners can purchase HonestChew directly from mywoof.com, as well as on platforms like Amazon and Chewy. The pricing for these chews is set competitively at $9.99 for small, $12.99 for medium, and $19.99 for large options, making it accessible to various budgets.

The introduction of HonestChew marks a significant advancement in the pet industry, with Woof continuing to set the bar high in safety and quality for dog products. As Woof previously achieved recognition with its innovative product Pupsicle, now praised as Dog Toy of the Year, the brand remains committed to improving the lives of dogs and their owners through thoughtful design and quality. Woof is undeniably a company on the rise—ranked #3 overall and #1 in consumer products on the 2025 Inc. 5000 list of fastest-growing private companies. For more information and updates on their product offerings, visit Woof and follow them on Instagram @mywoof.

Topics Consumer Products & Retail)

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