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Analytic Partners Achieves Leadership Recognition in Marketing Analytics

Analytic Partners, a premier name in Commercial Analytics, recently gained notable recognition as a Leader in The Forrester Wave™ report for Marketing Measurement and Optimization Services of Q1 2026. This acknowledgment highlights the company's superior offerings and strategic approach in the analytics landscape, especially during times of rapid change in market dynamics.

Acknowledgment & Rankings

In the report, Analytic Partners excelled in the Current Offering category, marking a significant affirmation of its operational efficacy and customer satisfaction. Furthermore, the company earned commendations in the Strategy category, showcasing its forward-thinking methodologies and strategic initiatives designed to empower enterprises in decision-making.

This recognition isn't a standalone achievement for Analytic Partners. In 2025, it was similarly hailed as a leader in the Gartner® Magic Quadrant™ for Marketing Mix Modeling (MMM) Solutions, where it stood out in execution and foresight, marking it as a frontrunner in the industry.

Significance of This Recognition

Nancy Smith, the President and CEO of Analytic Partners, remarked on the significance of these accolades, emphasizing that C-suite leaders today require timely data-driven insights to navigate business challenges. She stated, "Being recognized as a leader by Gartner and Forrester reinforces our commitment to transform raw data into actionable Commercial Intelligence. Our ultimate aim is to provide brands with tools like GPS-Enterprise® that facilitate informed enterprise decisions and optimize comprehensive commercial strategies globally."

The Forrester Wave™ evaluation involves a meticulous assessment of marketing measurement vendors against 31 criteria, where Analytic Partners scored notably high in 21 of these indicators. Key areas of recognition included Scenario Planning, Innovation, and Training, all crucial for effective marketing measurement and strategy execution.

Holistic Measurement Solution

The report praises Analytic Partners' holistic approach to commercial analytics. It notes the company’s rigorous stakeholder engagement method and prescriptive engagement playbooks, which bolster its capabilities in data quality, business strategy, and brand consultancy. The proprietary tools like ROI Genome® and GPS Enterprise® offer clients enhanced scenario planning insights, effective campaign-level assessment, and comparative analytics, providing a more detailed understanding of market performance.

Global Expertise and Talent Development

Analytic Partners prides itself on a global delivery strategy with over 600 local consultants ensuring tailored service. The company's NorthStar Academy serves as a centralized training hub, designed to uplift the capabilities of both employees and clients through workshops and skill development. Recent acquisitions, such as Magic Numbers and Analyx, have further strengthened its talent pool, enabling better support for multinational clients.

Customers have lauded Analytic Partners for its strategic partnerships and focused approach, which foster positive ROI. The report encourages global enterprises looking to advance their measurement practices to consider engaging with Analytic Partners to build a robust culture of data-driven decision-making.

Maggie Merkle, the Chief Customer Officer, emphasized the importance of local expertise and the company's proficiency in navigating changes for its clients. She stated, "While our technology serves as the backbone, our team’s localized insights drive real transformations for our clients. This acknowledgment speaks volumes about our Customer Engagement Team's strength."

Innovation at the Core

Analytic Partners is committed to innovation, dedicating a substantial portion of its revenue to initiatives that promote customer growth while keeping pace with evolving technologies. Its innovative solutions contribute broadly to business strategies and tech advancements like AI insights and dynamic analyses, leading to improved decision-making and forecasting accuracy.

Analytic Partners also values strategic collaborations, one of which includes an exclusive partnership with Visa that provides clients with unique wallet share insights and consumer loyalty metrics.

Conclusion

As a leader in Commercial Analytics, Analytic Partners continues to redefine the landscape of marketing measurement. Its commitment to innovation, global reach, and superior customer engagement makes it an ideal partner for companies looking to harness data effectively to drive growth and success in an ever-evolving marketplace. For more insights and detailed information, check out Analytic Partners' comprehensive offerings at analyticpartners.com.