RICCAR RR-001 Returns
2025-05-16 05:53:12

RICCAR Sewing Machines Make a Comeback with New Model RR-001 Launch

RICCAR Sewing Machines Make a Comeback



The iconic RICCAR sewing machines, cherished by many households in Japan, are poised for a grand return. With the upcoming launch of the new household model, the RR-001, slated for May 2025, RICCAR aims to reignite a passion for creativity and craftsmanship in sewing.

Introduction to RICCAR and the New RR-001 Model


Founded by NOEXCUSE, based in Kitakyushu, Fukuoka, RICCAR has a storied history of producing reliable and user-friendly sewing machines. The brand, once synonymous with innovative sewing technology, found itself in a moment of resurgence after its trademark was acquired in 2022 by NOEXCUSE. Their first successful venture back into the market was marked by the launch of the Needle Punch Sewing Machine in 2024, but now they’re ready to step further with the RR-001 model.

The RR-001 is set to retail at a suggested price of ¥79,200 (including tax) and will be available nationwide at specialized sewing and craft stores. This model emphasizes convenience without compromising power, making it an ideal machine for both novice and experienced crafters.

Features and Specifications


One of the standout features of the RR-001 is its high-performance 100W servo motor, designed to sew through thicker fabrics effortlessly. Here are some of the key functionalities that set this machine apart:
  • - Automatic thread tension and automatic needle threading for added ease
  • - Needle positioning adjustment function to tailor your sewing needs
  • - Start/stop buttons, with an optional foot controller for added convenience
  • - Adjustable presser foot pressure to cater to different fabric types
  • - Zigzag width adjustment and stitch length adjustment functions
  • - One-way buttonhole mechanism for easy buttonhole sewing
  • - A high-brightness LED light for clear visibility during use
  • - Durable aluminum frame ensuring longevity and stability

With these features, RICCAR ensures that users have access to the essential needs of a modern sewing machine.

Call for Authorized Dealers


As part of the launch strategy for the RR-001, RICCAR is actively seeking authorized dealers across Japan to help promote and sell this new model. The company intends to collaborate closely with partners, providing support through promotional activities on official social media and the brand’s website. This initiative aims to revitalize the sewing industry and ensure that the legacy of RICCAR sewing machines continues.

Historical Significance of RICCAR


In the 1970s, RICCAR was well-known for its affordability and reliability, becoming a staple in many Japanese homes at a time when homemade clothing was the norm. The company enjoyed considerable influence, often sponsoring television shows and participating in notable events like the 1970 World Expo with a pavilion in collaboration with Wacoal. With catchy slogans like “The Electronic Pin Cushion,” their Mighty Series made a significant impression on the public through popular commercials featuring leading singers.

The revival of RICCAR signifies a return to the roots of sewing culture in Japan. The RICCAR brand not only emphasizes the joy of sewing but also underscores the reliability of its tools, ensuring that creativity can flourish.

Conclusion


As we look forward to the full launch of the RR-001 in May 2025, the anticipation within the sewing community is palpable. The return of RICCAR is more than just a product launch; it symbolizes a resurgence of interest in handmade crafts in Japan. By focusing on intuitive design and advanced technology, RICCAR is set to inspire a new generation of sewing enthusiasts. The brand aims to share the joy of stitching while maintaining its esteemed legacy as one of Japan’s top sewing machine manufacturers.

For further information on the RR-001 and its features, you can visit the official RICCAR website and follow their social media for updates.




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Topics Consumer Products & Retail)

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