Curaleaf Appoints Rahul Pinto as New President to Enhance Marketing Strategy

Curaleaf Officially Appoints Rahul Pinto as President

In a major development for the cannabis industry, Curaleaf Holdings, Inc. has announced the appointment of Rahul Pinto as the company's new President. This decision marks a significant step as Curaleaf, a leading player in the consumer cannabis market, continues to bolster its leadership in line with its growth strategy. Effective immediately, Pinto will collaborate closely with Chairman and CEO Boris Jordan to guide the company through its next phase of expansion and transformation.

A Leader with Proven Credentials

Rahul Pinto brings an impressive background to Curaleaf with over 20 years of experience in the realms of global consumer packaged goods (CPG) and retail. Prior to joining Curaleaf, he held pivotal roles at major companies including Albertsons, PepsiCo, and Bacardi, where he was responsible for leading significant business transformations. Notably, Pinto was instrumental in Albertsons' transition into a technology-driven, customer-focused retailer, during a critical period that involved the company's strategic considerations regarding an acquisition attempt by Kroger.

With a solid foundation in engineering and an MBA from the prestigious Wharton School, Pinto embodies a rigorous, analytical approach to leadership. His operational expertise in steering global brands through transformative change positions him ideally to advance Curaleaf’s objectives in an ever-evolving market landscape.

Strategic Vision for the Future

Expressing his enthusiasm about the new role, Rahul Pinto stated, "Joining Curaleaf as President is a thrilling opportunity. The company has positioned itself as a benchmark in the U.S. and international cannabis sector, and I am eager to further build on this legacy. My prior experience in CPG and retail will allow me to create lasting value as we continue to solidify our position as a leading global cannabis provider. Together with our talented team, I look forward to exploring new territories and pushing the boundaries of innovation."

Strengthening the Leadership Team

Alongside Pinto, Curaleaf has made several key hires to strengthen its marketing and retail capabilities. Notably, Helen Chen has been appointed as Senior Vice President (SVP) of Digital, with a robust background in eCommerce and digital transformation from her previous roles at companies like McKinsey and PepsiCo. Scott Crawford joins as SVP of Retail Merchandising and Marketing, bringing extensive experience from Baldor Foods, FreshDirect, and Whole Foods. Meanwhile, Justin Miller steps in as SVP of Brand Marketing, boasting two decades of experience in elevating iconic spirit brands at firms including Diageo and William Grant & Sons.

All three new leaders will report directly to Boris Jordan and Rahul Pinto and will be based in Curaleaf's Stamford, Connecticut headquarters.

Ambitions and Outlook

Boris Jordan, the Chairman and CEO of Curaleaf, expressed pride in welcoming such experienced leaders to the team, emphasizing Pinto’s distinguished track record in enhancing competitive advantages for top-tier retailers and CPG brands. Jordan highlighted the influx of talent in digital, brand marketing, and retail merchandising as essential to driving Curaleaf’s next chapter of success in a fast-paced, dynamic industry.

Curaleaf continues to solidify its presence as a leader in the cannabis space, committed to delivering excellence across its expansive portfolio of brands. As the company aims to enhance its service and product offerings within both medical and adult-use markets, it remains dedicated to cultivating the power of cannabis to improve lives worldwide.

In conclusion, with Rahul Pinto at the helm as President, Curaleaf is poised for a strong future defined by innovation, strategic growth, and the ongoing pursuit of excellence within the global cannabis market. This strategic appointment reflects the company’s commitment not only to leadership in market share but also to setting industry standards for quality and reliability in the consumer cannabis landscape.