#USA #BRP Inc. #Valcourt #Can-Am #Ride Days

Can-Am Introduces Ride Days Program

As the riding season approaches, Can-Am, a renowned brand under BRP Inc., has announced its exciting new initiative: the Ride Days program. Launched with the aim of enhancing rider access, confidence, and safety, this program runs throughout May and June across North America, offering both prospective and current riders a unique opportunity to experience Can-Am's revolutionary 3-wheel vehicles firsthand.

The Ride Days program is developed in collaboration with the Motorcycle Safety Foundation (MSF) and Can-Am's network of Rider Education Program partnered schools. It consists of hands-on riding experiences conducted on closed courses managed by certified instructors. The events are designed not just for new riders looking to break into the world of three-wheel riding but also cater to those transitioning from traditional motorcycles. The program embodies Can-Am's vision of fostering a supportive and engaging environment for all riders, whether they are novices or experienced motorcyclists.

"At Can-Am, we recognize that actual riding experiences are crucial in helping individuals discover the fun, comfort, and confidence that come with riding 3-wheel vehicles," expressed Marc-Olivier Drouin, Senior Manager of Marketing for Can-Am 3-Wheel Vehicles Motorcycles at BRP. He emphasized that the Ride Days initiative is fundamentally aimed at removing barriers and creating significant trial opportunities to help more people embrace the thrill of riding.

One key aspect of this program is the emphasis on ensuring riders are educated and informed about their safety on the roads. In line with Motorcycle Safety Awareness Month this May, Can-Am is reinforcing its commitment to promoting responsible riding practices and rider education. Through various community outreach initiatives alongside Ride Days, Can-Am is dedicated to bolstering the skills and confidence of riders while encouraging shared road responsibility.

Can-Am’s Ride Days is set to take place in various markets across the United States and Canada, with registration already open on their website. However, riders should be aware that the program formats and vehicle availability may differ depending on local licensing requirements and participation from partnered schools.

For anyone interested in participating, more information about Can-Am 3-Wheel vehicles, rider education resources, and upcoming events is available at www.canamonroad.com and www.canamonroad.com/ridedays.

A Legacy of Innovation

BRP Inc. has established itself as a global powerhouse in the powersports industry, with over 80 years of dedication to innovation and consumer satisfaction. The company boasts a diverse lineup of industry-leading brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, enabling access to exhilarating adventures across various recreational platforms.

With annual sales hitting CA$8.4 billion and a committed workforce of nearly 17,000 employees as of January 31, 2026, BRP continues to pave the way for exciting riding experiences. Their commitment to optimizing riding through a comprehensive range of parts, accessories, and apparel allows enthusiasts to fully immerse themselves in every adventure.

As the riding community continues to grow, programs like Can-Am’s Ride Days are vital in ensuring more riders feel welcomed, informed, and empowered to hit the open road with confidence.

For further updates and resources, and to join in on the adventure, visit BRP's official site at www.brp.com and stay connected with the Can-Am community.