Unleash Your Taste Buds: Naruse's Massive Campaign Just in Time for Spring

Savoring Eel at 'Unagi Naruse': $20 Million Giveaway Campaign

The beloved eel specialty restaurant chain, ‘Unagi Naruse,’ has announced an exciting campaign in celebration of the upcoming spring season. Over the course of three weeks, starting April 19 and running through May 4, the chain will be sharing a whopping 总额2,000万円 ($20 million) with its loyal customers. The campaign is designed to appreciate the support it has received from patrons and stimulate excitement around the traditional Japanese dish: unaju (grilled eel served over rice).

Unagi Naruse operates under the franchise business incubation company based in Takashima City, Shiga, and has rapidly expanded to over 380 outlets both domestically and internationally. The restaurant chain has positioned itself uniquely in the market, with the motto ‘delicious eels that fill your belly!’ which resonates very well with busy professionals and the elderly alike.

Campaign Details

The campaign dubbed ‘$20 Million Giveaway’ promises to provide customers with a 100 yen discount voucher for every unaju meal ordered during the promotional period. This includes both dine-in and takeout, making it incredibly convenient for everyone to enjoy quality eel anytime. The vouchers can be redeemed after the campaign ends, specifically from May 7 to July 18.

Here’s a quick glance at the campaign specifics:

- Campaign Name: $20 Million Giveaway
- Duration: April 19, 2025 - May 4, 2025
- Utilization Period: May 7, 2025 - July 18, 2025
- Participating Locations: All Unagi Naruse outlets (including newly opened restaurants as of April 15)
- Offer: One 100 yen discount voucher per unaju meal ordered

It’s essential to highlight that April 26 marks the Day of the Eel during the spring season, a time recognized in Japan, and Unagi Naruse wants to ensure that customers are aware and can partake in the rich culinary traditions associated with it.

What Makes Unagi Naruse Unique?

Unagi Naruse is acclaimed not just for its generous portions but also for the quality of ingredients used.
1. Quality Ingredients: Eels are sourced from farms operating under ISO and HACCP standards, ensuring the best practices in aquaculture. Naruse is committed to providing seasonal delights that pull at the heartstrings of Japanese palates.
2. Efficient Service: While traditional eel restaurants take an average of 20 to 30 minutes for service, Naruse has innovatively streamlined the cooking process to offer meals in about 10 minutes, making it perfect for lunch breaks or quick dinners.
3. Value for Money: Aimed at making eel dining accessible, the prices are significantly lower than those of traditional eel specialist restaurants—typically about half the price, yet 1.5 times more in volume!

Menu Highlights

Unagi Naruse presents an array of unaju dishes that cater to various budgets:

- Unaju (Normal): starting at 1,600 yen
- Unaju (Upper): starting at 1,900 yen
- Unaju (Special): starting at 3,400 yen

The establishment has garnered a strong reputation on social media with comments praising its superb cost-performance ratio and authentic flavors. This has made Unagi Naruse a feature on several TV programs, further enhancing its visibility.

Featured Media Appearances

- Television Tokyo’s Cambria Palace aired on September 19, 2024
- Chiba TV’s Morning Compass on January 24, 2025
- Numerous other segments showcasing the restaurant's appeal in early 2025.

Company Overview

Name: Franchise Business Incubation Co., Ltd.
President: Masahiro Yamamoto
Headquarters: 2-1-3 Sakuramachi, Imazu Town, Takashima City, Shiga Prefecture
Establishment: September 20, 2020
Employees: 100 (including part-timers)
Official Website: fbi-consulting.jp

In a world that often moves too fast, Unagi Naruse serves as a reminder to slow down and enjoy delicious meals, while seizing the chance to benefit from this generous campaign. Whether you dine in or grab take-out, this is a season to celebrate eating well and together.