#Japan #Tokyo #b.box #Sippy Cup #Custom Event

Discover b.box's Custom Experience: Play of Color

Event Overview

b.box, the renowned Australian baby and kids brand, introduces its first-ever custom experiential event titled ‘Play of Color’. Scheduled for May 15-16, 2026, this vibrant event will take place at CONCENT SHIBUYA in Tokyo, coinciding with Japan’s ‘Hydration Day’ on May 15. Participants will have the exciting opportunity to mix and match colors to create their own personalized water bottles, celebrating hydration in a fun and unique way.

Background of the Event

b.box is rooted in the philosophy of fostering independence in children. Recognizing that these experiences are essential for a child's development, the brand offers products designed to help children learn and grow through play. From children's items to lifestyle products for all ages, b.box strives to integrate functionality with an enjoyable user experience. The ‘Play of Color’ event aims to encourage families to engage with daily hydration in more enjoyable and personal ways.

Event Details

Play of Color is designed to allow participants to express their individuality through color. At this hands-on event, attendees can create their very own bespoke Sippy Cups, one of b.box's flagship products.

Pink, blue, green – the possibilities are endless. From a rich selection of colors, attendees can combine various components to craft their ideal water bottle, fostering a sense of self-expression and joy in making personal choices. This custom experience will not only promote creativity among children but will also engage adults, offering a customized version of the flip-top bottle for family-friendly design options, allowing families to showcase their unique styles together.

In addition to the interactive experience, attendees will have the chance to explore a display of b.box's kids' bottles, discovering practical options suitable for various stages of childhood. Expert influencers and guest speakers from various fields will be present, creating a dynamic atmosphere where attendees can observe the products in authentic use cases while also enjoying insights about parenting and hydration.

Featured Custom Products

• - Sippy Cup:

This award-winning cup has gained immense popularity in the parenting community for its functional design, making it easy for babies to learn independent drinking. The strategically designed weighted straw moves with the tilt of the cup, ensuring seamless hydration from any angle. Perfect from weaning stages through outings and even post-bath routines. Price: ¥2,420 (tax included), Suitable for ages 6 months and up, and holds 240ml.

• - Flip-Top Bottle:

Engineered for children aged 6 and above, as well as adults, this large-capacity drink bottle features vacuum-insulated stainless steel to keep beverages cold for extended periods. The flip-top design allows for easy sipping, while its leak-resistant closure and flexible carrying handle make it an ideal travel companion. It’s a perfect choice for family outings where both convenience and style are priorities. Price: ¥5,610 for 1L / ¥5,280 for 690ml (tax included).

Event Information

• - Event Name: Play of Color - b.box Custom Event
• - Dates: May 15-16, 2026, from 11:00 AM to 5:00 PM
• - Location: CONCENT SHIBUYA

Address: 1-3-10 Jinnan, Shibuya, Tokyo 150-0041 (7-minute walk from Shibuya Station)

• - Pre-registration: Visitors are encouraged to register in advance by following the link provided: Pre-register Link

About b.box

Founded in 2007 in Australia, b.box has gained popularity with over 2,000 retailers in its home country. From the iconic Sippy Cup to various other dining and hydration products, b.box prioritizes fostering independence in children while addressing parenting challenges with innovative, stylish designs. Its growing international presence has reached over 50 countries, making b.box a beloved brand for parents and kids around the globe.
Visit the b.box official website to explore more: b.box Official Site
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