#USA #Empire Today #Home Flooring #Better at Home #Northlake

Empire Today® Launches New Advertising Campaign

Empire Today, LLC, a prominent player in direct-to-consumer flooring, is making strides to redefine the experience of home flooring shopping with its latest initiative: the Better at Home™ advertising campaign. This campaign showcases Empire's Home Floor Advantage™, which introduces a new method for customers to engage with flooring options directly from the comfort of their homes.

A New Approach to Flooring Shopping

The Home Floor Advantage™ initiative is a culmination of extensive research where Empire Today assessed various flooring purchasing methods. The result is a customer-centric approach that caters to modern consumers who prioritize ease, convenience, expertise, and transparency in their shopping experience.

Empire's strategy involves sending a flooring expert to the customer’s home, guiding them through the purchasing journey. This expert provides personalized consultations, offering tailored samples that match the customer’s decor and atmosphere. Importantly, the service includes an all-inclusive pricing estimate with no hidden charges, ensuring a transparent transaction.

Once the customer selects their preferred flooring, Empire Today manages the installation process, which can be scheduled for the next day in some cases, allowing for swift transitions to new interiors.

CEO Brian Hutto expressed enthusiasm about the initiative, noting, “We want to put the joy back into transforming your home.” Hutto emphasized that the experts from Empire Today bring substantial knowledge and an array of samples directly to consumers, fostering a collaboration that enhances satisfaction.

The Better at Home™ Campaign

The new advertising effort will feature the familiar 800-588-2300® jingle, now with a modern twist, highlighting the simplicity and expertise synonymous with Empire Today. These ads will be visible nationwide across television, digital platforms, and social media channels.

Hutto added, “We’re breathing new life into the Empire Today experience. The updated advertisements celebrate our longstanding history, while also steering towards an innovative future filled with professionalism and cutting-edge solutions.”

Commitment to Customer Satisfaction

Empire Today, also recognized as Empire Carpet®, has been a staple in home improvement and furnishings for over 65 years. They offer a wide range of products, including carpets, hardwood flooring, and tile, appealing to both residential and business clients across 70 metropolitan areas in the U.S. With a focus on customer convenience, many products come with options for same-day consultation and next-day installation.

The Better at Home™ initiative epitomizes Empire Today’s commitment to adapting to the evolving marketplace and enhancing the customer experience, ensuring that over three million past and future clients receive services that truly suit their needs.

In conclusion, as home design preferences shift and evolve, Empire Today is aligning itself with these changes through innovative offerings and advertising campaigns that focus on the essence of customer experience. With this reinvigorated approach, Empire Today is positioned to remain at the forefront of the flooring industry, bringing happiness and satisfaction directly to consumers’ doorsteps.