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Experience Aomori's Culinary Delights at Honoriya Shinbashi

Honoriya Shinbashi, operated by JR East Japan Cross Station Foods Company, invites food enthusiasts to enjoy the limited-time "Aomori Rice Fair". Throughout the event, which will take place from January 16, 2026, for about a month, every onigiri sold at this location will be crafted using the renowned Aomori brand rice "Seiten no Hekireki". This high-quality rice is celebrated for its excellent grain texture, moderate stickiness, and refreshing flavor profile that enhances the overall taste of the dish.

"Seiten no Hekireki" is not just any rice; it encapsulates years of development by Aomori Prefecture. When cooked, its glossy white appearance and subtle sweetness become apparent, making it a favorite among locals and visitors alike. Each onigiri at Honoriya is meticulously made with freshly steamed rice on-site to ensure that the authentic taste of this premium rice shines through, providing a memorable culinary experience.

Relish the Local Flavors: Komura's Koji Nanban Onigiri

One of the highlights of the Aomori Rice Fair is the introduction of the onigiri featuring the local soul food, "Komura's Koji Nanban." This delightful onigiri incorporates not only the premium rice but also a unique fermented seasoning made from chopped green chili peppers, koji rice, and miso. Passed down through generations, "Koji Nanban" serves as a beloved staple throughout the Tsugaru region of Aomori.

What makes "Komura's Koji Nanban" special is the balance of the gentle sweetness from the rice koji combined with a lingering spiciness. When paired with savory grilled salmon, it creates a rich and delicious experience that perfectly captures Aomori's culinary heritage. This onigiri is priced at 260 yen (tax included) and is available at all Honoriya locations, except for the Hiratsuka store.

Event Details at Honoriya Shinbashi

• - Location: Honoriya Shinbashi (inside JR Shinbashi Station) - immediately accessible after exiting the south ticket gate.
• - Event Duration: January 16, 2026, for approximately one month. Note that the event may conclude earlier if rice supplies run out.

Discover more about the special flavors of Aomori through the "MEGURIP" initiative, which mixes the concept of exploring (Meguri) and traveling (Trip). This project aims to encourage the enjoyment of regional delights and new experiences. JR-Cross is committed to continually introducing the rich culture of Japan's diverse areas through MEGURIP.

Honoriya's Commitment to Quality

Honoriya, established in March 2002 with its first store at Tokyo Station, emphasizes three core principles: on-site cooking, handmade preparation, and the use of Aizu Koshihikari rice. These principles drive the company to deliver meticulously crafted onigiri that resonated positively with customers across the Kanto region.

For more information on Honoriya, visit their official website, follow them on X, or check out their Instagram.

About JR East Japan Cross Station Foods Company

Founded on April 1, 2021, JR East Japan Cross Station Foods Company, headquartered in Shibuya, Tokyo, operates diverse businesses, including convenience stores (such as NewDays) and specialty food services like Honoriya. They also manage various dining options like "Irori-an Kiraku Soba" and "Bex Coffee Shop," alongside food manufacturing and established retail operations throughout Japan's vibrant station environments.