#Japan #Tokyo #Lumine Ikebukuro #15th Anniversary #Morikawa Aoi

Celebration of a Milestone

On April 1, 2025, LUMINE Ikebukuro will proudly celebrate its 15th anniversary, marking over a decade of delightful shopping experiences in the heart of Tokyo. To commemorate this special occasion, the popular actor Morikawa Aoi, who is also celebrating her 15th career anniversary, will grace the campaign as a muse. This collaboration promises to bring a blend of fashion, fun, and exclusive experiences that shoppers will not want to miss.

Exclusive Visuals Featuring Morikawa Aoi

During the campaign, a special second series of visuals starring Morikawa Aoi will be showcased exclusively within the LUMINE Ikebukuro premises and on a designated website. These stylistic displays exhibit a unique blend of contemporary fashion themes, accentuating the beauty of autumn style. By merging the style concepts of LUMINE along with Morikawa’s artistic expressions, the campaign seeks to inspire customers to embrace the upcoming fall season with confidence and flair.

Special Promotions and Events

The celebration will take place from October 1 to November 19, 2025, with nearly 40 participating shops across the facility offering an array of special events. Exclusive items, including limited edition colors and pre-sale products, will be available. Notably, there will also be gift giveaways for customers, where they can expect to win popular items through a monthly application process via the official app.

Each participating shop will be host to unique promotions, including workshops and events designed around the anniversary theme. Shoppers will have the chance to engage with interactive displays and receive exclusive promotional goods while supplies last.

New Pop-Up Shops

Adding to the excitement, several pop-up shops will debut at LUMINE Ikebukuro, showcasing a range of accessories and fragrances that have not been available at the mall before. These pop-ups are taking advantage of the 15th-anniversary celebration, making it an opportune time for fashionistas and trendsetters to explore fresh offerings.

Tips and Giveaways

In conjunction with the anniversary, staff members from 15 different shops will provide styling advice and tips that showcase their favorite fall looks through the Instagram platform and in-mall displays. The goal is to evolve shopping into an experience where visitors can discover their own unique autumn style, further enhanced by curated outfit suggestions that resonate with current trends.

Moreover, the campaign will feature a unique program called 'HUG MYSELF,' encouraging each customer to celebrate and appreciate themselves. Every month from the 15th until the end of the month, specific tips and recommended items from 15 shop staff members will be showcased, highlighting ways to uplift one’s spirits. Participants can look forward to being among 15 lucky customers who will win featured items through a draw via the LUMINE app.

Future Developments

Beyond the 15th-anniversary celebrations, LUMINE Ikebukuro is geared up for even more excitement. In late March, the rooftop space will be reinvented as “Loof Top Garden” in collaboration with fashion magazine ‘FUDGE,’ which will feature exciting events and attractions.

Conclusion

LUMINE Ikebukuro's 15th anniversary is set to be a grand celebration filled with fashion, entertainment, and a sense of community. It serves as an excellent reminder to cherish oneself while celebrating the wonderful memories made over the past 15 years. We invite everyone to join in the festivities, explore new styles, and indulge in the exclusive offers that only LUMINE Ikebukuro can provide. Mark your calendars and get ready for an unforgettable season of fashion and fun!

For more details, check out the special website here or follow their official Instagram page here.