#Japan #Tokyo #Matsukiyo #Moist Intensive EX #Active Cleanser

Matsukiyo Unveils New Skincare Lineup

Matsukiyo, the renowned Japanese drugstore chain with over 3,600 locations nationwide and a presence in six Asian regions, is set to launch a brand new series of skincare products aimed at addressing complex skin issues often experienced by adults. Set for release on September 11, the Moist Intensive EX series includes a lip repair balm and an all-in-one gel cream, alongside a carbonated foam facial cleanser called Active Cleanser Serum Mousse Wash.

Addressing the Deep Concerns of Mature Skin

As we age, skin and lip issues evolve beyond basic dryness. Lack of firmness and elasticity complicate these concerns. Recognizing this, Matsukiyo has formulated the Moist Intensive EX series to target deep skin troubles with effective ingredients. Notably, the lip balm features a liposome-encapsulated ceramide that delivers moisture deep into the skin overnight, while the gel cream incorporates a blend of functional ingredients that provide comprehensive aging care with ease of use in a single application.

Lip Repair Balm: Intensive Overnight Treatment

The Matsukiyo W/M AAA Moist Intensive EX Lip Repair Balm stands out due to its unique formula that combines liposome-type ceramide and collagen complex. As it melts upon application, it envelops the lips, providing immediate hydration and assisting in the reduction of vertical lip lines. With 1% collagen complex, it not only plumps but also enhances the overall texture of the lips. This balm can be used both as an overnight treatment and as a base under lipstick, making it versatile for daily routines.

• - Capacity: 8g
• - Price: ¥1,760 (tax included)
• - Release Date: September 11, 2026

All-in-One Gel Cream: Effortless Skincare

The Matsukiyo W/M AAA Moist Intensive EX Enriched Gel Cream provides a holistic approach to common skin concerns like sagging, dehydration, and loss of elasticity. Infused with 0.1% retinol, rapid-acting peptides, and 2% niacinamide, this product promises noticeable improvements to skin firmness and moisture retention, making it ideal for hectic lifestyles that demand efficient beauty solutions.

• - Capacity: 90g
• - Price: ¥2,530 (tax included)
• - Release Date: September 11, 2026

Active Cleanser Serum Mousse Wash: A Gentle Yet Effective Cleanser

Complementing the Moist Intensive EX series is the Matsukiyo W/M AAA Active Cleanser Serum Mousse Wash. This luxurious facial wash harnesses the power of 100% carbonated gas, creating dense, silky bubbles that penetrate the skin to remove dirt and excess sebum without scrubbing. Its unique blend of moisturizing agents such as PCA-Na ensures hydration post-wash while combatting dull skin, leaving a refreshed and clear complexion.

• - Capacity: 180g
• - Price: ¥1,760 (tax included)
• - Release Date: September 11, 2026

Matsukiyo W/M AAA's innovative products promise not only to elevate the skincare routine but also to instill confidence in users as they target age-related skin issues and enhance their natural beauty. Be sure to check out these exciting new products in Matsukiyo and Cocokara Fine stores or on their online platform starting September 11.