#South Korea #Seoul #aespa #Nongshim #Shin Ramyun

Nongshim's Global Campaign with aespa

Nongshim, the renowned South Korean food company, has chosen the K-pop sensation aespa as the global ambassador for its signature product, Shin Ramyun. This marks a significant milestone for Nongshim, as this collaboration signifies the brand's first venture into global ambassador partnerships. The influence and popularity of aespa are expected to elevate the Shin Ramyun brand internationally, reaching new audiences in major markets around the globe.

aespa's Role as a Brand Ambassador

The group will play a crucial role in promoting the campaign slogan "Spicy Happiness In Noodles," which encapsulates the essence of Shin Ramyun. Their vibrant personalities and music will help convey the unique flavors and cultural identity of Shin Ramyun to a diverse consumer base. Nongshim has emphasized aespa's strong cultural presence and authentic global outreach, which made them an ideal choice for this ambassador role.

The Exciting New Advertisement

In conjunction with their ambassador announcement, Nongshim has released a new advertisement featuring aespa on its official YouTube channel. The ad is crafted in a music video format that showcases the group's vocal talents, distinct style, and artistic identity. The backdrop music is an energetic reinterpretation of the Spice Girls' classic track "Spice Up Your Life," remixed to align with aespa's fresh and trendy vibe.

The advertisement not only conveys the joyful and spicy experience of consuming Shin Ramyun but also presents an original dance concept. Titled the "Shin Ramyun Dance," this choreography reflects the process of enjoying the noodles—from opening the packaging to preparing the dish—highlighting each step with fun, engaging movements, including gestures representing the letters of the word "SHIN".

This advertisement aims to spread the message of enjoyment and universal appeal that Shin Ramyun brings to its consumers worldwide. It is set to air across key international markets, including the United States, China, Japan, Europe, and Southeast Asia.

Special aespa Packaging Launch

Nongshim is also excited to introduce a special aespa-themed packaging for Shin Ramyun. This multi-pack will feature images of the aespa group, while individual packs will showcase each member separately. The special packaging will first launch in China in November before being made available globally, including South Korea.

In addition to the new packaging, selected multi-packs of Shin Ramyun and Shin Ramyun Toomba will include collectible cards featuring photos of the aespa members, handwritten messages, and QR codes that grant access to exclusive behind-the-scenes videos. These efforts to engage fans further reflect the synergy between aespa and the Shin Ramyun brand.

Future Activations and Promotions

Beyond digital campaigns, Nongshim is planning various offline activations, including pop-up brand experiences and in-store promotions across global retail channels. As a long-time fan of Shin Ramyun, aespa expressed their excitement about moving from simply enjoying the product to officially representing it. They are eager to share their love for the noodles with fans across the world, embodying the connection between the brand and its audience.

Nongshim's collaboration with aespa signifies a bold step into strengthening brand identity through cultural representation and innovation. With this partnership, both the brand and the artists are set to create a flavorful experience that connects consumers everywhere with the joy of Shin Ramyun.