#Japan #Osaka #Iride #Amano #Qoil

Innovative Parking Solution Using LINE

In a groundbreaking initiative, Iride Group has joined forces with Amano Corporation to launch a comprehensive pilot project aimed at revolutionizing parking services in Japan. Scheduled to run from August 25 to October 31, 2025, this experimental program leverages the popular messaging app, LINE, to offer enhanced user experiences for parking facility customers.

Background of the Experiment

With the rapid evolution of parking services, the concept of ticketless parking, which employs camera technology for recognizing vehicle license plates, has gained traction. This transition not only reduces installation costs for parking operators—who no longer need gates or flaps—but also simplifies the parking experience for users by eliminating the need for physical tickets. However, challenges still exist, particularly around utilizing discount services from nearby establishments, which often require carrying physical discount vouchers. Additionally, forgetting entry times due to the absence of parking tickets unnecessarily complicates the process.

By integrating a mini-application through LINE's official account, the current pilot project aims to enhance the overall parking experience for users. This collaboration will also analyze various metrics, such as the attractiveness of the LINE account to potential customers and its overall impact on user engagement.

Overview of the Pilot Project

The pilot project is centered around a dedicated LINE mini-application for the AMS Park Daini location in Moriguchi City, Osaka Prefecture. This app allows users to receive exclusive discount coupons and access vital parking information through their LINE accounts. To gain discounts, users only need to scan QR codes displayed at the parking facility's entrance, payment machines, and numerous locations throughout the premises. The first coupon rewards users with a discount equivalent to one hour of parking.

Moreover, one-tap access to essential information such as availability and pricing is provided through the app, catering especially to frequent visitors of the area. This feature significantly enhances convenience for users.

Iride is responsible for developing the LINE mini-application, while Qoil is tasked with crafting compelling copy and managing the creation of promotional materials for the pilot experiment, including its announcement page.

The future of this project is quite promising. The ongoing collaboration will not only introduce further features to the mini-application but also support parking operators in adopting LINE's official accounts. It will encourage the utilization of discount coupons, facilitate customer acquisition, and even explore the integration of mini-applications into the LINE accounts of stores and facilities adjacent to these parking lots. By harnessing their existing capabilities, Iride and Qoil aspire to improve convenience and facilitate connections between parking services and nearby stores.

About Iride Group

Headquartered in Minato, Tokyo, Iride focuses on supporting businesses in app development and digital transformation (DX) across a wide range of sectors, including retail technology, financial technology, and Mobility as a Service (MaaS). The company stands out in app business support, boasting impressive metrics such as over 100 million monthly active users for apps developed, using their flagship platform, APPBOX. This platform excels in integrating responsive marketing measures throughout app development.

About Qoil

Qoil, the marketing and creative subsidiary of Iride, excels in guiding businesses through all phases of communication strategies—right from concept formation through to execution and improvement. By blending logic, creativity, and distinct marketing strategies, Qoil positions itself as a reliable partner in overcoming challenges faced by society and enterprises alike.

This collaborative project between Iride and Amano represents an exciting innovation in the parking sector, giving users enhanced convenience and financial benefits and offering a glimpse into the future of smart parking solutions in Japan.

For more details about the experiment, visit Amano's pilot project announcement page.