#Japan #Tokyo #Shohei Ohtani #FamilyMart #Shin Omusubi

Exciting Launch of 'Shin Omusubi Dual Sword' Campaign

FamilyMart, headquartered in Minato-ku, Tokyo, is stepping up its game with the announcement of the 'Shin Omusubi Dual Sword' campaign, which is set to kick off on August 26, 2025. This initiative aims to enhance customer satisfaction through quality offerings, encapsulated in FamilyMart's commitment to five core principles: making food more delicious and prioritizing customer joy. The campaign will see the introduction of two distinct rice balls, crafted under the supervision of renowned eateries and positioned as the next evolution in convenience store offerings.

The most exciting aspect of this launch is the collaboration with the celebrated baseball player and FamilyMart’s omusubi ambassador, Shohei Ohtani. A brand new visual featuring Ohtani has been revealed, showcasing him holding the new rice balls, thus introducing the 'Shin Omusubi Dual Sword.' This spectacle will be accompanied by a new TV commercial, shot in a press conference style, that underscores the promotion.

Introducing the New Omusubi Products

The campaign will feature 'Shin Omusubi,' a series that encapsulates the concepts of evolution (Shinkakei) and luxury (Shinzeitaku). The new rice balls are anticipated to be transformative additions to FamilyMart’s existing offerings.

One of the highlighted products is the Bongo Super Large Omusubi, developed in collaboration with the rice ball specialty shop Bongo, located in Toshima-ku, Tokyo. It will offer two types of flavors that reflect the mastery of the brand, with quality ingredients that will surely appeal to rice lovers.

Product Breakdown

1. Bongo Super Large Omusubi with Salmon Mayonnaise and Raw Tarako
- Price: 276 JPY (298 JPY tax included)
- Release Date: August 26, 2025
- Details: This product weighs 1.5 times more than the standard hand-rolled omusubi and combines popular raw tarako (fish roe) with salmon mayonnaise, garnished with a hint of yuzu pepper for a refreshing taste.

2. Bongo Super Large Omusubi with Meat Soboro (Egg Yolk Sauce)
- Price: 297 JPY (320 JPY tax included)
- Release Date: September 2, 2025
- Details: This omusubi packs a flavorful punch with a 1.5 times increase in both rice and filling. The soboro features a blend of beef and pork, prepared with sweet and savory seasoning, topped with a luxurious egg yolk sauce.

3. Kakiyasu Supervised Gyusuki Omusubi
- Price: 258 JPY (278 JPY tax included)
- Release Date: August 26, 2025
- Details: This product is made with premium Japanese Wagyu beef, enhanced with a secret sauce developed by Kakiyasu, along with vegetables for a savory experience.

4. Kakiyasu Supervised Ebi Mayonnaise Omusubi
- Price: 239 JPY (258 JPY tax included)
- Release Date: September 2, 2025
- Details: This omusubi features shrimp in a unique mayonnaise sauce, presenting a sweet flavor profile, wrapped in a flavorful rice package.

The TV Commercial

The new TV commercial, titled 'Omusubi Dual Sword Announcement,' will begin airing on August 26, 2025. Notable for its engaging format, the ad is narrated by Nami Mizuki and features Ohtani showcasing the exciting new rice balls. The commercial promises a mix of visual delight, likely to create a hunger appeal amongst viewers, culminating in an authentic dining experience.

The charm of Ohtani shines through in the ad, as he expresses delight with the omusubi, prompting an appealing showcase that highlights the flavors. A behind-the-scenes look shows Ohtani engaging with the staff during the shoot, reflecting an atmosphere filled with creativity and enthusiasm.

You can catch the commercial on YouTube, where insights into the making of the ad encapsulate the joy surrounding this new omusubi campaign.

As FamilyMart aims to create memorable experiences for customers, this campaign is set to take rice balls to new heights, enabling everyone to enjoy the tastes of gourmet ingredients right at their convenience store. Don’t miss the chance to explore these new flavors that are sure to excite both existing fans and newcomers alike!

To stay updated, visit the campaign site here.