#Japan #Tokyo #Tsunan Brewery #Space Seed #And Jam

Promoting Tradition: Tsunan Brewery's New Approach

In an exciting collaboration, Space Seed Holdings Inc. has teamed up with Tsunan Brewery, a prominent sake manufacturer based in Niigata Prefecture, and And Jam Inc., a digital innovation company. The partnership aims to elevate Tsunan Brewery's brand value through the creative use of virtual humans.

Engaging Promotion with Virtual Human Lio

In April 2025, a sake tasting event held at THE NIIGATA, a facility in Ginza, featured a virtual human named Lio. Lio showcased a range of Tsunan Brewery's products, such as 'GO DOLCE' and 'GO GRANDCLASS Uonuma Koshihikari Edition', via popular social media platforms like Instagram. The digital presence of Lio allowed attendees to interact and engage with the promotion in a unique, cutting-edge manner.



Additionally, that same month, Lio visited Tsunan Brewery to gain firsthand experience of the brewing process and share insights with fans and consumers alike. This tour provided a behind-the-scenes look at the artistry and dedication involved in sake production.

Continuation of Digital Initiatives

Looking ahead, Space Seed Holdings and And Jam plan to expand their digital marketing efforts, targeting both domestic and international audiences. The goal is to promote the allure of Japanese culture and create branding that resonates with a diverse consumer base.

Understanding Virtual Humans

Virtual humans are computer-generated characters created using AI technologies and 3D graphics. Lio, developed by And Jam, interacts in a remarkably human-like manner, facilitating natural conversation and movement. They are increasingly pivotal in brand storytelling and promotional activities, offering brands new avenues to engage with their audiences.

About And Jam

And Jam Inc. embraces the vision of integrating virtual humans with creative design and AI technologies. Their mission is to enhance human potential and drive significant impacts within future industries and societies. The company strives to redefine value through creativity and technology, ultimately aiming to enrich people's lives and businesses.

For more details, visit And Jam's official website.

About Tsunan Brewery

Located in the snowy region of Niigata Prefecture, Tsunan Brewery produces sake using natural water sourced from nearby mountains. Their brewing philosophy combines local rice varieties like 'Gohyakumangoku' and 'Uonuma Koshihikari' with a commitment to sustainability, characterized by their brand concept: "Brew for Future - Crafting a Coexistence Future". They garnered recognition for excellence in brewing, winning the Niigata Prefectural Governor's Award in the prestigious Echigo Sake Brewing Technique Championship in 2025.

Explore more about their offerings on Tsunan Brewery's official site.

About Space Seed Holdings

Space Seed Holdings is a deep-tech venture builder focused on turning the vision of space exploration into reality. Their mission centers around investment, research, and the creation of new businesses while supporting innovative programs like the 'Fermentation and Longevity Fund'. Their ambitious vision includes preparing technologies essential for human habitation in outer space by 2040, working closely with various stakeholders to tackle societal challenges.

Find out more at Space Seed Holdings' official page.