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HUAWEI Mobile Services' Bold Commitment at MWC 2025

HUAWEI Mobile Services has recently showcased a substantial commitment to revolutionizing the future of tourism at the Mobile World Congress (MWC) 2025 in Barcelona. As China continues to be a vital source market for travelers to Spain, adapting to the changing preferences of these consumers has become crucial for the tourism sector.

One of the most prominent trends shaping Chinese tourism in 2025 includes desseasonalization, where destinations aim to attract visitors outside peak periods. Furthermore, there is a noteworthy push towards decentralization, promoting exploration beyond the usual urban hotspots. Chinese tourists are increasingly seeking longer stays that offer immersive cultural and luxury experiences.

In order to tap into this growing market, HUAWEI Mobile Services is leveraging its Petal Ads platform, providing businesses with valuable data-driven insights that assist in understanding and catering to the preferences and behaviors of Chinese travelers in real-time. This innovative approach is set to transform how the tourism industry interacts with its clientele.

Strengthening Partnerships in Spanish Tourism

At MWC 2025, HUAWEI Mobile Services marked a significant step forward by signing two memoranda of understanding (MOUs) with key tourism authorities in Spain: the Ministry of Tourism and Foreign Affairs of the Regional Government of Andalusia and the Madrid City Tourism Bureau. These partnerships are not only expected to enhance economic impacts but also pave the way for innovations within the tourism sector.

Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development & Sales at HUAWEI Consumer BG, expressed excitement about collaborating with regional tourism entities. He emphasized the synergy created by combining HUAWEI's expertise in digital solutions with the commitment of local authorities to enhance the premium travel experience in Spain. This collaboration aims to create a smarter, more innovative, and sustainable tourism ecosystem, ultimately providing Chinese travelers with unforgettable experiences.

Decentralization and Sustainable Tourism

Arturo Bernal, the Minister for Tourism and Foreign Affairs for the Junta de Andalucía, highlighted the importance of this collaboration in strengthening the region’s competitive position in facing the challenges of the lucrative Chinese tourist market. He remarked that effective marketing strategies must be grounded in business intelligence, and collaborations with high-prestige brands like HUAWEI are essential to resonate with the Chinese audience.

Through this partnership, HUAWEI will utilize its leading advertising platform, Petal Ads, to enhance tourism marketing strategies. This initiative aims not only to address the immediate needs of Chinese travelers but also seeks to promote sustainable tourism by encouraging visits to less conventional destinations and encouraging off-peak travel.

Transforming Madrid's Tourism Experience

As Chinese tourists represent a rapidly growing segment of Madrid's inbound travel market, the city anticipates a staggering 74.2% increase in their numbers in 2024 compared to the previous year. To seize this momentum, the MOU between HUAWEI Mobile Services and the Madrid Tourism Authority aims to enhance the visitors' experiences significantly. The partnership supports decentralized tourism, inviting travelers to explore sites outside the traditional hotspots and promoting visits during non-peak periods.

Héctor Coronel, Tourism Managing Director of Madrid City Council, emphasized Madrid’s commitment to the future of travel by integrating advanced digital solutions with sustainable tourism practices. This alignment echoes the city's strategy of digital transformation and its dedication to responsible tourism.

Conclusion

These agreements epitomize HUAWEI Mobile Services' dedication to assisting Spain as it adapts to the evolving expectations of Chinese travelers. By building strategic partnerships and harnessing innovative digital tools, HUAWEI aims to bolster Spain’s status as a premier travel destination, fostering a vibrant tourism ecosystem that benefits all stakeholders involved. With services such as AppGallery, Mobile Cloud, and Petal Ads, HUAWEI continues to facilitate a smarter life for its users across over 170 countries, further connecting them with the beauty and culture of Spain.