Ichikakuya and Aburasoba Sōhonten Unveil Hybrid Concept Restaurant

A New Chapter in Dining: Ichikakuya and Aburasoba Sōhonten Hybrid Restaurant

In an exciting development for food enthusiasts, Garden Co., Ltd., based in Shinjuku, Tokyo, has announced the reopening of the Ichikakuya Akihabara restaurant, marking the 70th upgraded location of its innovative 'dual-wielding hybrid store' concept that combines its signature ramen with the delectable offerings of Aburasoba Sōhonten. This establishment aims to blend the best of both worlds, presenting customers with a unique dining experience.

To celebrate this remarkable milestone, the company is launching a limited-time 'Renovation Commemoration Campaign' on July 15 and 16, 2026. During these two days, patrons can enjoy Aburasoba—available in regular, large, and extra-large sizes—for a promotional price of 682 yen (tax included: 750 yen).

Embracing Innovation with 'Dual-Wielding Hybrid' Strategy

The dual-wielding hybrid strategy establishes a new model for restaurant expansions by integrating Aburasoba's menu into Ichikakuya's traditional ramen setup. This approach takes advantage of existing locations, particularly ones near train stations and bustling urban centers, enhancing profitability while minimizing initial investment costs. By leveraging existing infrastructure, the company is poised to ramp up its operations quickly, providing both financial benefits and an inviting atmosphere for diners.

As part of this campaign, locations will be offering Aburasoba at special rates—an enticing opportunity for first-time visitors and loyal customers alike to explore the latest innovations.

Dive into the Delights of Aburasoba

The Aburasoba itself is a meticulously crafted dish. Made using medium-thick chewy noodles that have been developed through extensive research, it’s served with a unique sauce rich in flavor and aroma. This dish is not only a lighter alternative to traditional ramen but is also packed with substantial taste, offering a hearty option that doesn't compromise on health. The pricing starts at 810 yen (tax included: 890 yen).

Introducing Exciting New Toppings

In addition to the classic Aburasoba, the restaurant is thrilled to unveil its latest topping options. One such innovation is the Korean Seaweed Onsen Egg Aburasoba—a delightful combination of sweet and salty Korean seaweed with an onsen egg, providing a rich yet mild flavor that will keep you coming back for more. This dish starts at 919 yen (tax included: 1,010 yen).

Furthermore, guests can tailor their bowls with a wide range of toppings and condiments. The renewed offerings now include 'spicy sauce,' 'onsen tamago,' 'fried onions,' 'Korean seaweed,' 'menma,' 'Parmesan cheese,' 'mentaiko,' 'spring onions,' 'komacha,' and 'salted spring onions.' Additional seasonings such as 'Cajun spice,' 'curry powder,' 'fish powder,' and 'aosa seaweed' have also been introduced for those wanting to customize their experience.

More About Ichikakuya

Ichikakuya is known for creating an addictive dining experience, promoting a brand ethos that claims, 'Once you taste it, you won't forget it, and soon enough, you'll crave it!' This chain specializes in Yokohama-style ramen featuring flavorful, thick noodles and a rich creamy tonkotsu broth. The brand has successfully expanded to over 100 locations nationwide, emphasizing high-quality ingredients and customer satisfaction.

As the company continues its strategic growth, Ichikakuya aims to share its unique offerings across Japan, maintaining a focus on deliciousness and the overall dining experience.

About Garden Co., Ltd.

Established in December 2015, Garden Co., Ltd. is resolutely committed to providing happy and uplifting dining experiences. Aside from its successful restaurant ventures, the company has executed multiple M&A strategies leading to significant enterprise revamps and expansions. With 217 locations currently running various dining brands—including Ichikakuya, Yamashita Honki Udon, Manbaken, and Takadaya—Garden continues to be a formidable player in the Japanese food industry.

For more information about their offerings, visit Ichikakuya's Official Website or Aburasoba Sōhonten's Hybrid Shops.