#Japan #Tokyo #Jewelry #Pandora #Tyla

Tyla Becomes the New Face of Pandora Jewelry

Pandora Jewelry Japan has officially announced that South African Grammy Award-winning artist Tyla has been appointed as the brand's new global ambassador. This exciting collaboration, titled "Pandora Styled by Tyla," is set to launch on April 8, 2025. As a multi-talented singer, songwriter, and performer, Tyla embodies the brand values of self-expression and creativity, making her a perfect fit for Pandora.

Scheduled to perform her first set at the Coachella Festival on April 11, Tyla's unique sound transcends genres, drawing inspiration from her roots in South Africa. Through her music and performance style, she has made waves internationally and is now connecting her art to the world of jewelry with Pandora. This partnership allows Tyla to showcase a specially curated selection of jewelry that reflects her life experiences, passions, and inspirations.

The collection includes stunning pieces such as the Cherry Blossom Charm, inspired by the music video for her breakout hit "Water." This charm symbolizes renewal and beauty, echoing the nuances of Tyla's artistic journey. Another highlight is the Mini Shark Tooth Charm, which represents her roots and a deep connection with her fans, referred to affectionately as "Tygers." Each piece in the collection tells a story and marks a milestone in Tyla's life, allowing fans to connect with her deeper narrative through fashion.

Tyla expresses her excitement about the collaboration: "Creating unique combinations with Pandora jewelry is so much fun. It brings back nostalgic memories of my mother crafting handmade jewelry, a passion that runs in my family. Seeing the birthstone charm reminds me of the beads that always rolled around the house during my childhood. My sister and I used to spend hours creating matching bracelets, and now I can enjoy this experience with my Tygers."

This collaboration aims to inspire the next generation to cherish their individuality and share their unique stories through jewelry. Each piece becomes a means of self-expression, allowing everyone to highlight their own significant moments.

The curated jewelry collection by Tyla is available for purchase on Pandora's official online store. Fans can express their unique stories through the charms and jewelry that capture the essence of treasured life moments.

About Pandora

Pandora is recognized as the world's largest jewelry brand, offering hand-finished products made from high-quality materials. With over 40 years of experience, the company started as a small shop in Copenhagen, Denmark, and has grown to operate in more than 100 countries worldwide. Aiming for sustainability, Pandora utilizes recycled silver and gold in its jewelry, with ambitious goals to halve its greenhouse gas emissions by 2030 and achieve net zero by 2040.

About Tyla

Tyla's music is innovative, reflecting the uplifting sounds of her homeland's Amapiano genre blended with pop and R&B influences. Her mega-hit single "Water" catapulted her into international stardom, securing her place as the highest-charting African solo female artist on the Billboard Hot 100. The Grammy winner, recognized for her exceptional performance in the category of Best African Music, continues to push boundaries. Following the release of her self-titled debut album "TYLA," she achieved significant accolades, including massive chart success on Billboard 200 and billions of Spotify streams.

Looking forward, Tyla's summer of 2024 promises to showcase her electrifying performances at festivals such as Coachella and events like the Paris Olympics. With multiple wins at major award shows, her debut album has already surpassed 10 million streams on Spotify, solidifying her impact worldwide. Tyla continues to rise, adding to her historical achievements with the recent release of the deluxe version of her groundbreaking debut album, "TYLA+," featuring the hit "Push 2 Start."

As an international artist, Tyla is set to collaborate with renowned management teams and labels, enhancing her global presence while working towards making her dreams of promoting Amapiano a reality.