#Japan #Tokyo #Myojo #Taiga Nakano #Noodle Series

Myojo Foods Introduces New CM Campaign for Staple Noodle Series

On October 1, 2025, Myojo Foods will launch a new television commercial titled 'Staple Noodle Declaration,' featuring actor Taiga Nakano as the brand ambassador or 'Noodle Ambassador'. In this ad, Nakano passionately discusses the unmatched quality of Myojo noodles, emphasizing that they are not just ordinary instant noodles.

Myojo Foods aims to promote this campaign as part of its strategy for the fall and winter of 2025, tagged with the slogan 'Delicious noodles and soup, your favorite ingredients on the table.' This encourages families to enjoy Myojo's pre-packaged noodles as a staple part of their meals. The term 'Myojo', meaning 'noodle star,' reflects the company's legacy, stemming from its establishment as a dried noodle manufacturer. The company introduced Japan's first indoor movable automatic drying machine in 1954, showcasing its innovative drying technology and expertise in noodle-making.

The campaign features its top noodle brands: 'Myojo Noodle God', 'Myojo Chinese Delight', and 'Myojo Charumera.' The focus is on highlighting the noodles' exceptional quality to entice consumers to consider these noodles as substantial meal options by adding personalized ingredients.

The Commercial: A Focus on Quality

In the CM, Nakano starts by challenging viewers with the question, “Do you think all instant noodles are the same?” His enthusiastic dialogue unfolds against a backdrop of mouthwatering visuals of Myojo noodles, where he passionately emphasizes their superior quality. Each brand's unique attributes are highlighted, leading up to a dramatic moment where Nakano slurps up the noodles, exclaiming, “I could eat these every day! They could be my main dish! Perfect for dinner!”

This clear assertiveness culminates in Nakano declaring, 'Myojo's Staple Noodle Declaration!' It's a compelling invitation for viewers: Which Myojo noodle are you eager to try for dinner tonight?

More Engagement with the Brand

To further engage consumers, Myojo Foods has launched a special site for the 'Myojo Staple Noodle Declaration!' This platform provides an overview of the campaign, details on the three noodle brands, and offers various easy recipe ideas for families to enjoy. The objective is to inspire creativity and assist social engagement around meal preparations.

To complement this initiative, the official Myojo Foods Instagram account (@myojofoods_jp) is now sharing simple recipe ideas featuring these noodles. With delicious video tutorials, consumers can explore a variety of easy adaptations for their dinner plans.

About Taiga Nakano

Taiga Nakano, born on February 7, 1993, in Tokyo, has made a name for himself across various platforms, including dramas, films, TV commercials, and theater. His upcoming role in the NHK Taiga Drama 'Toyotomi Brothers!' should not go unnoticed as he will portray Toyotomi Hidenaga there.

His accolades include the 45th Japan Academy Prize for Best Supporting Actor, Best Supporting Actor at the 76th Mainichi Film Competition, and other notable awards that showcase his talent and versatility.

Myojo Foods' new CM campaign targets the essential role that noodles can play in everyday meals, aiming to revolutionize how consumers perceive instant noodles by equating them with satisfying, delicious main courses. Take note of Nakano's significant declaration and his delightful expressions as he showcases Myojo’s quality noodles.

Stay tuned for updates and delicious recipes that can inspire your next meal with Myojo!