#Japan #Tokyo #Debut icci #Handmade Rings #Gen Z Couples

Discovering the Trend of Handmade Rings for Gen Z Couples

In the heart of Daikanyama, Tokyo, Debut icci, a specialized handmade ring store operated by icci Co., Ltd, has become a popular destination for young couples looking to create personalized pieces of jewelry. According to a survey conducted in August 2025 with 261 customers, the store has garnered a significant interest from the Gen Z demographic, particularly couples aiming to capture their love stories through unique items.

Customer Demographics

The findings from the recent survey revealed that around 70% of the customers are aged between 21 and 30, demonstrating a clear trend of younger couples valuing experiences that allow them to express their individuality. This focus on creating memories through handmade jewelry is tightly interwoven with social media, as many seek to share their experiences online, reflecting a desire for creations that are photogenic and meaningful.

Age Groups of Visitants

• - Under 20: 6%
• - 21-25: 35%
• - 26-30: 35%
• - 31-35: 14%
• - 36-40: 6%
• - Over 41: 4%

Insights into Customer Locations

Analyzing where customers come from, it's evident that Debut icci attracts a wide range of visitors from Tokyo and its surrounding areas. A massive 55% of clientele is from the 23 wards of Tokyo, highlighting a local preference for the boutique’s offerings. Additionally, 31% come from the Greater Tokyo Area, indicating a broader appeal across the Kanto region and even customers traveling from outside Tokyo seeking this special experience.

Customer Location Breakdown

• - 23 Wards of Tokyo: 55%
• - Kanto Region: 31%
• - Other Tokyo Areas: 8%
• - Outside Kanto: 6%

Popular Gemstone Choices

In terms of what gemstones customers prefer, diamonds reign supreme, followed by various unique colored diamonds. The survey results showed that diamond selections alone accounted for 44%, with unique variants such as ice blue diamonds and sky blue diamonds appealing to customers who wish to incorporate their personality into their rings.

Top 5 Popular Gemstones

1. Diamonds: 44%
2. Ice Blue Diamonds: 23%
3. Sky Blue Diamonds: 16%
4. Rubies: 10%
5. Emeralds: 7%

This trend highlights not just the importance of quality but also the personalization aspects that resonate well with the Z generation, who are increasingly drawn to tailored designs.

Ring Width Preferences

An intriguing finding relates to the preferred width of rings; an overwhelming 80% of customers chose either 2mm or 3mm options, signaling a preference for delicate and minimalist designs that fit seamlessly into their everyday lives. This preference for subtle elegance makes these rings suitable for both casual wear and significant occasions.

Popular Ring Widths

• - 2mm: 43%
• - 3mm: 37%
• - 4mm: 11%
• - 5mm: 5%
• - 6mm: 3%
• - 7-10mm: 1%

With a simple yet stylish aesthetic, these rings appeal to fashion-conscious couples who appreciate beauty that does not overpower but complements their style.

Conclusion

The popularity of Debut icci in Daikanyama highlights a significant societal shift among younger generations, where the act of crafting jewelry becomes an intimate expression of love. As the demand for personalized experiences escalates, handmade rings are poised as a vibrant segment of the bridal industry, intertwining tradition with modern desires. Couples looking to encapsulate their love story through unique creations will find a welcoming home at Debut icci, a hotspot for the imaginative and style-savvy Gen Z.