Annapolis Town Center Strengthens Leadership Team
Annapolis Town Center has recently appointed Bill Baker as General Manager and Craig Ballard as Marketing Director, both seasoned professionals bringing a wealth of experience to the prominent mixed-use development in Annapolis, Maryland. Together, they possess over 50 years of combined experience in retail management and marketing, positioning Annapolis Town Center for exciting advancements in community engagement and services.
Leadership Profiles
Bill Baker - General Manager
Bill Baker arrives at Annapolis Town Center with more than three decades of expertise in the retail and commercial property management sectors. His notable achievements include overseeing a $30 million renovation of Perimeter Mall in Atlanta, GA, and leading the launch of various major properties such as The Shoppes at River Crossing and Oviedo Marketplace. As General Manager, Baker will have a comprehensive role, managing everything from business development and operations to events and property upgrades. He aims to develop strategies that enhance the mixed-use experience of both shoppers and residents, emphasizing community connectivity.
In Baker’s own words, _"I’m excited to build on the strong foundation of community partnerships and business growth at Annapolis Town Center. This is more than just a shopping destination—it's a vibrant hub for connection, and I look forward to contributing to the ways this venue will unite the community.”_
Craig Ballard - Marketing Director
Craig Ballard’s marketing expertise spans over two decades, with significant roles in industries such as retail and public service. Prior to joining Annapolis Town Center, he served at AutoZone, where his creative campaigns fostered a 30% increase in customer engagement. Ballard has also spearheaded noteworthy initiatives at the National Civil Rights Museum, enhancing community recognition and awareness. As Marketing Director, he will shape the strategic direction and execution of marketing initiatives, including event management and public relations, ensuring that Annapolis Town Center’s brand aligns with its community engagement goals.
Ballard expressed his enthusiasm: _"Joining the Annapolis Town Center team is an incredible opportunity. I look forward to showcasing the exciting experiences and moments happening here for guests and residents.”_
A Focus on Community Engagement
Both Baker and Ballard will play crucial roles in continuing Annapolis Town Center’s legacy as a primary lifestyle destination. Their focus will be on enhancing community experiences through innovative programming and strategic marketing efforts that resonate with both local patrons and visitors.
The appointment of Baker and Ballard is in line with Annapolis Town Center's recent achievements, including being recognized as the #1 most visited lifestyle center in Maryland, according to Placer.ai data. As the center welcomes exciting new tenants such as Sephora, Urbano Mexican Fare, and Toastique, it aims to solidify its position as a vibrant gathering space for the community.
Conclusion
Annapolis Town Center, operated by Trademark Property Company, combines shopping, dining, and entertainment in a family-friendly atmosphere. With Baker and Ballard at the helm, the center is poised for significant growth and community impact. For additional information about upcoming events and stores, visit
Annapolis Town Center’s website.
About Trademark Property Company
Trademark Property Company is a real estate firm specializing in the investment, development, and management of diverse retail, multifamily, and mixed-use properties across the nation. With over 21 million square feet of properties under management, the firm is committed to enhancing communities and enriching lives through its projects. For more information, check out
Trademark Property Company’s website.