Kia Design Unveils 'Opposites United: Eclipse of Perceptions' at Milan Design Week 2025

Kia Design Unveils a Captivating Exhibition at Milan Design Week 2025

Kia Design has returned to Milan Design Week for the third consecutive time, this year presenting an innovative exhibition titled "Opposites United: Eclipse of Perceptions". This dynamic showcase runs from April 7th to 13th at Museo della Permanente in Milan, Italy. Collaborating with notable artists Philippe Parreno and A.A. Murakami, Kia aims to provide a platform for artistic expression while delving into the brand's evolving design philosophy.

The exhibition highlights Kia's commitment to cultural exchange and creative exploration. It showcases works that reflect the core themes of the brand's "Opposites United" philosophy, instigating conversations that not only challenge but also inspire both Kia Design and the global creative community.

Interactive Experiences and Engaging Artworks

At the heart of the exhibition are four major installations: "Marquee", "The Cave", "Beyond the Horizon", and "The Eclipse". Each piece offers a sensory journey intended to engage visitors interactively, transforming them from mere observers into active participants. The installations are designed to evoke deep reflection on the nature of experience and creativity itself.

1. The Eclipse
This installation is designed as a central stage featuring tiered seating, reminiscent of ancient amphitheaters like the Colosseum. It utilizes layered shades to project content while actively inviting audience interaction. The concept draws parallels between historical eclipses and human imagination, fostering a space for contemplation and dialogue.

2. Marquee by Philippe Parreno
As participants enter the exhibition, they are greeted by "Marquee", a modern reinterpretation of the classic cinema marquee. This installation blurs the lines between architecture and performance, focusing on the interplay of light and form. The absence of text encourages visitors to engage with the structure's ephemeral qualities, highlighting the merge of past and present in artistic expression.

3. The Cave by A.A. Murakami
A.A. Murakami presents "The Cave", a fusion of primal and technological creativity. This installation features an automaton with robotic limbs interacting with ancient musical instruments, invoking a connection between humanity's creative impulses and technological advancements. The hypnotic soundscape and sensory-rich environment prompt reflections on the endurance of human creativity against existential challenges.

4. Beyond the Horizon
Murakami's second piece, "Beyond the Horizon", showcases whimsical bubbles that morph into clouds through the use of hanging automata. This work encourages viewers to explore the fluid boundaries between sculpture and experience while engaging with the artwork's unpredictable nature.

A Commitment to Evolution

Kia's participation in Milan Design Week underscores the brand's ongoing ambition to evolve through artistic collaboration. By integrating innovation with cultural themes, Kia Design highlights the transformative potential of modern creativity. Each artist brings a unique perspective, enhancing the dialogue between technology, art, and the enduring human experience.

Conclusion

The "Opposites United: Eclipse of Perceptions" exhibition serves not only as an artistic showcase but also as a celebration of Kia's relentless pursuit of creative evolution and cultural engagement. With installations that stimulate the imagination and challenge conventional narratives, Kia invites all to explore the profound connections that shape our world. This year's presentation at Milan Design Week is poised to leave a lasting impact on attendees, further solidifying Kia's position as a leader in innovative design.

For more information and updates, visit Kia's Global Media Center.