#Japan #Tokyo #S.RIDE #Taxi App #Reina Yamazaki

S.RIDE Corporation, headquartered in Minato, Tokyo, has announced the launch of a new advertising campaign featuring its official ambassador, talented performer Reina Yamazaki. The campaign kicks off on September 24, 2025, and embodies the company's new catchphrase "When it comes to reliability, choose S.RIDE." The commercial series consists of three segments: 'Riding Experience,' 'Points,' and 'S.RIDE Biz,' showcasing how Yamazaki tackles common issues encountered when calling for a taxi using the S.RIDE app.

A major highlight of the new campaign is its appearance on digital signage media 'GROWTH,' which operates in one-third of the taxis in the Tokyo area, along with various online advertisements. S.RIDE is an innovative taxi app developed by leveraging Sony Group's AI and IT technologies. As of June 2025, the app has surpassed 4 million downloads, continuously expanding its reach to include ten prefectures and enhancing its service capabilities. The company aims for over 10 million taxi rides through its service in the fiscal year 2024, reflecting its growing popularity.

Commercial Highlights:

The latest series of commercials captures the relatable stress and confusion surrounding taxi rides, cleverly resolved by Yamazaki's charismatic presence.

• - Riding Experience Segment: We see a lively discussion in a conference room where two superiors debate the importance of speed versus comfort when calling for a taxi. Just as tension rises, Yamazaki confidently states, "Then use S.RIDE!" She emphasizes the efficiency of S.RIDE by saying that one in three taxis in Tokyo are S.RIDE vehicles, ensuring speedy pickups along with the option of a premium minivan for a comfortable journey.

• - Points Segment: This scene portrays one superior blaming another for always being late due to slow taxi arrivals. Activating her assertive leadership, Yamazaki jumps in with, "Then use S.RIDE! You earn points with every ride," turning what could be a frustrating situation into a simple solution.

• - S.RIDE Biz Segment: Focused on corporate users, this segment translates the usual challenges associated with group bookings and receipt management into relatable work stress. Yamazaki's wise suggestion, "Then use S.RIDE Biz," brings relief to her colleagues, showcasing the practical advantages of the service.

Commercial Overview:

• - Titles: 'Riding Experience,' 'Points,' and 'S.RIDE Biz'
• - Launch Date: September 24, 2025
• - Featuring: Reina Yamazaki

Yamazaki's Statement:
"I am truly honored to appear in this new commercial as S.RIDE's official ambassador once again. Inspired by the theme 'When it comes to reliability, choose S.RIDE,' this narrative showcases solutions to real problems encountered in business contexts. The emphasis on swift taxi availability, comfort, and exciting features like the points program presents S.RIDE as a top choice for many. I hope more people leverage S.RIDE to enrich their travel experiences!"

About Reina Yamazaki:
Born in 1997, Reina Yamazaki graduated from Keio University and left the popular group Nogizaka46 in 2022. She is currently a radio personality on TOKYO FM, known for her passion for history, and has appeared on quiz and educational programs. Her essay collection, "I Have Lived Honestly," releases on September 25.

About S.RIDE: S.RIDE is a cutting-edge taxi app developed by integrating AI and IT technologies from Sony Group. It makes calling taxis effortless and includes features suitable for individual and corporate users. With a steadily growing operational area and a commitment to exceptional user experience, S.RIDE is positioned as a leading taxi service in Japan. For more information about S.RIDE, visit their website.

S.RIDE Corporation: Founded on May 31, 2018, the organization focuses on providing top-notch taxi services and collaborating with taxi operators. For updates, follow S.RIDE on their YouTube, Facebook, X, and Instagram.