Wrexham AFC Partner with RBC: A New Era Begins with a Financial Giant

Wrexham AFC Enters Partnership with Royal Bank of Canada

In a historic announcement today, Wrexham AFC has revealed that the Royal Bank of Canada (RBC) will serve as its Official Bank Partner and Back-of-Kit Sponsor for the upcoming 2026/27 season. This collaboration between one of the top 10 banks globally and the proud football club marks a significant milestone in Wrexham's continued rise in the football world.

The announcement was made public during Wrexham's opening match against Cardiff City, where RBC's logo debuted prominently on the back of the players' shirts, right above their names and numbers. This eye-catching presence will feature on all the men's and women's home, away, and third kits. This move showcases RBC's commitment to being an active participant in the local and global sports community.

RBC has a rich history in supporting global sports and entertainment initiatives. Over the years, the bank has invested in various sponsorships that span live music, film, and numerous sports, making it a recognizable brand among fans and communities alike. The partnership with Wrexham AFC not only deepens RBC's involvement in sports but also aligns with its mission of community engagement, reflecting the bank’s dedication to making a positive impact.

Dave McKay, President and CEO of RBC, expressed his enthusiasm for the partnership, stating, "At RBC, we believe in building strong communities. Wrexham AFC embodies this spirit. The club’s journey, marked by three promotions in three seasons and its commitment to its community, resonates with us. We are excited to support an organization that shares our values and vision."

Rob McElhenney and Ryan Reynolds, the co-chairmen of Wrexham AFC, expressed their excitement as well, emphasizing the personal connection they have with RBC. McElhenney joked, "One of us opened his first bank account with the Royal Bank of Canada... we’ll let you guess which one!" This adds an interesting dynamic to the partnership, as it intertwines personal experience with professional collaboration.

The overarching goal of Wrexham’s management, including CEO Michael Williamson, aligns closely with RBC’s objectives. Williamson remarked, "Partnering with a brand that places community at its core enhances our mission to create a positive impact within Wrexham and beyond. We look forward to collaborating with RBC to deliver new experiences for our fans and to drive community initiatives through football."

Wrexham AFC, steeped in history and tradition since its establishment in 1864, is the oldest football club in Wales and the third oldest professional football team in the world. The club has achieved remarkable success by winning the Welsh Cup a record 23 times and is now competing in the EFL Championship, demonstrating their growth and ambition on the national stage. With the visionary leadership of its new owners, Wrexham hopes to propel itself into the Premier League while positively influencing its local community.

In return for their partnership, RBC is set to contribute to the Wrexham AFC Foundation, which aims to improve the lives of children and young people in Wrexham and North Wales through the sport of football. By leveraging its resources and reach, RBC will help drive initiatives that focus on community development, showcasing the transformative power of football.

As this partnership unfolds, both Wrexham AFC and RBC are poised for success. The collaboration represents a blend of sport, community, and business, highlighting the integral role that organizations can play in fostering growth and support in their respective communities. Wrexham supporters can look forward to new initiatives, experiences, and the continued pursuit of footballing excellence, with RBC cheering from the sidelines.

Through this partnership, both organizations are set to write a new chapter in their storied histories, one where aspirations meet opportunities and where community values take center stage.