#Japan #Tohoku #Miyagi Prefecture #eHeya Net

2025 Living Satisfaction and Dream City Rankings for Tohoku

The latest survey results from Daiwa House Industry Co., Ltd. shed light on living satisfaction in the Tohoku region, presenting the "eHeya Net Comfortable Living Ranking 2025 (Tohoku Edition)" and the "eHeya Net Dream City Ranking 2025 (Tohoku Edition)". This survey resulted in the most comprehensive analysis of resident satisfaction to date.

Key Insights from the Comfortable Living Ranking

The top three cities in the "eHeya Net Comfortable Living Ranking 2025" are all located in Miyagi Prefecture:
1. Tomiya City has maintained its position as the top city for six consecutive years.
2. Rifu Town has climbed from sixth place last year to second this year.
3. Taihaku Ward, Sendai City rounds out the top three.

Highlights of Tomiya City

Tomiya City received an exceptionally high score, with a deviation value in the 80s, marking its sixth consecutive year as the highest-rated city. Located near Sendai, this vibrant town boasts abundant nature and major commercial facilities such as Aeon Mall and Costco. It's also home to many families, significantly contributing to its esteemed ranking.

Rifu Town's Improvement

Rifu Town made notable strides, jumping to second place thanks to its impressive score in the "liveliness" category. The top five cities in this year's rankings are all from Miyagi Prefecture, with each earning high evaluation scores of 70 or more.

Note: The deviation score is a metric indicating how residents' evaluations vary from the average score, which stands at 50.

Dream City Ranking Insights

In the "eHeya Net Dream City Ranking 2025," Sendai City secured the first place for the sixth consecutive year, followed by:
1. Tokyo's 23 special wards at second place for four consecutive years.
2. Yokohama City, Kanagawa Prefecture, which climbed from fourth last year to third this year.

Resident Satisfaction

The survey revealed that 72.6% of respondents approve of their current living situation, with 19.6% preferring to continue living where they are now. Interestingly, 53.0% responded that they do not have a particular city they desire to live in.

Note: The Dream City Ranking incorporates responses from residents across the Tohoku region, surveying their aspirations for relocation while compiling from responses to non-residential survey items.

Top 15 Cities in the Comfortable Living Ranking 2025 (Tohoku Edition)

The survey also highlighted towns beyond the top 15, noting:

• - Ugo Town, Akita Prefecture, scored highest for safety and quietness.
• - Iwadeyama Town, Iwate Prefecture, and Shirataka Town, Yamagata Prefecture, followed closely.

Overview of the Survey Methodology

The survey conducted by Macro Mill reached a sample size of 54,410 respondents over five years (with a few responses dating back to 2019). It included individuals aged 20 and older residing in six northern prefectures: Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima. Here is a breakdown of demographics:

• - Male: 47.6%, Female: 52.4%
• - Single: 40.9%, Married: 59.1%
• - Both responders with and without children included

The survey took place within the date range of February 21 to March 10, 2025, collecting responses that were aggregated to develop the rankings.

For additional details, further academic articles related to these rankings, and the specific metrics behind the evaluations, visit the study's website.

Please refer to this press release for official statements.