UNI SOUND Emerges as a Unique Brand After Spin-off from GRACE Corporation
On May 1, 2025, a significant restructuring in the music industry will take place as GRACE Corporation officially spins off its musical instrument division, creating UNI SOUND, a fresh brand focused on sound collection. This strategic move is designed to enhance specialization within the company, ensuring that decisions can be made quicker and more effectively. According to Yuta Sawamura, CEO of GRACE Corporation, the aim is to foster further business development and growth strategies by nurturing a dedicated space for the musical instrument division to thrive.
Before the official launch, UNI SOUND underwent a thorough rebranding process, introducing a new philosophy that states, "Sound is the best expression of oneself." This transformation is not just cosmetic; it aims to redefine how music and sound are perceived in today's market. The company has revamped its logo and website to reflect this new identity and focus.
The spin-off will allow UNI SOUND to operate independently, specializing in instrument acquisition, sales, and production. The parent company, GRACE, will continue its focus on its existing businesses, which include reuse and consultative services while offloading its music-related operations. This decision is grounded in a desire to improve service quality and offer new value to customers in the musical field.
The new company will employ approximately 420 staff members by April 2025 and will have its HQ in Yokohama, Japan, where it seeks to create a thriving community around sound. Notably, UNI SOUND plans to expand its services beyond instruments to encompass areas such as music production, providing platforms for musicians to excel in various business landscapes.
The revamped logo of UNI SOUND draws inspiration from sound waves, echoing the brand's belief that sound articulates individuality. The logo encapsulates the potential hidden within noise, signaling UNI SOUND's mission to explore innovative realms within the sound space. The brand's color, UNI SOUND PURPLE, represents the harmony between contrasting elements that, when combined, generate new experiences and opportunities. This is further illustrated through the contrasting hues of red and blue merging into vibrant purple.
The new website for UNI SOUND reflects this identity, exuding a rock-inspired, analogue aesthetic while allowing users to customize their own unique soundtracks, embodying the brand motto, "FIND YOUR SOUND." Visitors can enjoy sound clips from top musicians, combining them to create personalized background music, enhancing their interaction with the brand.
You can explore the newly launched website at UNI SOUND.
Celebrating its tenth anniversary, GRACE has embraced a new mission centered on the concepts of reuse and rebuilding, thus reestablishing itself as a 'regeneration company.' They have expanded their portfolio successfully, associating with reputable establishments such as Tokai Musical Instruments Manufacturing Co. in November 2021.
In collaboration with academia, GRACE signed a joint research contract with Yokohama National University in November 2022 to develop innovative products using cellulose nanofibers derived from food waste. Moreover, they have forged partnerships with several local governments aiming for regional revitalization and collaborative research projects, highlighting their commitment to innovation and community service.
As GRACE moves forward, the spin-off of UNI SOUND is a testimony to its ongoing evolution in the music industry, promising to reshape how sound is experienced and appreciated. More information is available on GRACE's official website: GRACE.
Before the official launch, UNI SOUND underwent a thorough rebranding process, introducing a new philosophy that states, "Sound is the best expression of oneself." This transformation is not just cosmetic; it aims to redefine how music and sound are perceived in today's market. The company has revamped its logo and website to reflect this new identity and focus.
Background to the Spin-off
The spin-off will allow UNI SOUND to operate independently, specializing in instrument acquisition, sales, and production. The parent company, GRACE, will continue its focus on its existing businesses, which include reuse and consultative services while offloading its music-related operations. This decision is grounded in a desire to improve service quality and offer new value to customers in the musical field.
Organizational Structure Post Spin-off
- - GRACE Corporation retains various businesses including reuse operations, car reuse, and consulting, while
- - UNI SOUND Corporation concentrates on instruments and audio equipment.
The new company will employ approximately 420 staff members by April 2025 and will have its HQ in Yokohama, Japan, where it seeks to create a thriving community around sound. Notably, UNI SOUND plans to expand its services beyond instruments to encompass areas such as music production, providing platforms for musicians to excel in various business landscapes.
Brand Identity and Values
The revamped logo of UNI SOUND draws inspiration from sound waves, echoing the brand's belief that sound articulates individuality. The logo encapsulates the potential hidden within noise, signaling UNI SOUND's mission to explore innovative realms within the sound space. The brand's color, UNI SOUND PURPLE, represents the harmony between contrasting elements that, when combined, generate new experiences and opportunities. This is further illustrated through the contrasting hues of red and blue merging into vibrant purple.
The new website for UNI SOUND reflects this identity, exuding a rock-inspired, analogue aesthetic while allowing users to customize their own unique soundtracks, embodying the brand motto, "FIND YOUR SOUND." Visitors can enjoy sound clips from top musicians, combining them to create personalized background music, enhancing their interaction with the brand.
You can explore the newly launched website at UNI SOUND.
About GRACE Corporation
Celebrating its tenth anniversary, GRACE has embraced a new mission centered on the concepts of reuse and rebuilding, thus reestablishing itself as a 'regeneration company.' They have expanded their portfolio successfully, associating with reputable establishments such as Tokai Musical Instruments Manufacturing Co. in November 2021.
In collaboration with academia, GRACE signed a joint research contract with Yokohama National University in November 2022 to develop innovative products using cellulose nanofibers derived from food waste. Moreover, they have forged partnerships with several local governments aiming for regional revitalization and collaborative research projects, highlighting their commitment to innovation and community service.
As GRACE moves forward, the spin-off of UNI SOUND is a testimony to its ongoing evolution in the music industry, promising to reshape how sound is experienced and appreciated. More information is available on GRACE's official website: GRACE.
Topics Consumer Products & Retail）
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