Global Merchants Undertake Partnerships with Ant International to Expand Their International Footprint

Global Merchants Collaborate with Ant International for Global Growth

In response to the rapidly changing landscape of international commerce, various global enterprises are joining forces with Ant International. The aim is to successfully navigate the complex world of commerce, particularly across Asia and other key international markets. With the emergence of 'agentic commerce'—where artificial intelligence (AI) agents seamlessly guide consumers throughout their shopping experience from product discovery to payment—Ant International stands ready to equip global merchants with crucial FinTech solutions and payment tools for scaling operations across diverse and fragmented digital marketplaces.

The Rise of Agentic Commerce

Agentic commerce signifies a transformative moment in retail, presenting revolutionary potential for merchants operating on a worldwide scale. Asia has solidified its position as the epicenter of global retail, driving consumption and consumer transactions more than any other region. By 2030, projections indicate that half of all consumer transactions on the planet will occur within Asia. Reflecting this significance, data shows that in 2025, the Asian market accounted for approximately 27.4% of all U.S. exports—an essential figure that underscores the importance of this region for American businesses.

This mobile-inclusive economy is also anticipated to serve as the testing ground for agentic commerce as the Asia-Pacific area clinches the title of the fastest-growing segment for AI-driven transactions. In 2025, it accounted for 24.5% of the global revenue from agentic commerce, establishing itself firmly on the world stage. Digital wallets have emerged as the preferred payment method, with significant adoption within 'Super-App' ecosystems and real-time payment networks essential for operational success in this evolving landscape.

Addressing Fragmentation in Payment Solutions

Yet, amidst the promising opportunities, several challenges remain that could hinder growth for global merchants. The region's payment ecosystem is characterized by fragmentation, featuring numerous local digital wallets and several national payment schemes. Consequently, delivering various localized payment options has transitioned from being an option to a requirement; failure to accommodate the payment preferences of consumers could result in immediate shopping cart abandonment. Additionally, the rise of AI-enabled shopping brings complexities related to trust and accountability. Merchants need to grapple with issues concerning brand integrity and the quality of service delivered by AI agents, while consumers seek assurances when utilizing AI-driven purchasing methods.

Unlocking New Growth Potential Through Strategic Partnerships

To succeed within this international complex, merchants must partner with entities that provide robust payment solutions and a sophisticated 'trust layer' powered by AI technology to streamline the transaction process. As Gary Liu, CEO of Antom and Senior VP at Ant International, remarked,